PANews reported on January 19 that according to Jinshi, just a few days before the inauguration of the US President, Trump directly issued his personal meme coin $Trump on the Truth Social social platform, triggering a rush of speculators from all walks of life to buy it. In just 24 hours, the market value of this "Trump coin" soared to a staggering $4.8 billion, and the fully diluted valuation was as high as $24.3 billion. This figure not only broke the record of meme coins, but also indicated that its potential is expected to shake Dogecoin's dominance in the meme coin field. In the eyes of many people, the president's move to launch a meme coin is unprecedented, but if you look closely at Trump's development and utilization of his brand over the years, this is actually not surprising. From Trump University to Trump Hotels, Casinos, and even NFTs, the president has long been accustomed to cashing in through his personal brand. The difference this time is not the strategy, but the medium - an ironic fact is that all this actually stems from the current regulatory environment.