PANews reported on October 1st that cryptocurrency exchange KuCoin, marking its eighth anniversary, has officially launched a brand refresh, deepening its "Trust First. Trade Next." This refresh focuses on the power of trust and, in partnership with global brand ambassador and golfing legend Adam Scott, promotes its core values of security, transparency, and compliance.

A concurrently released brand film, themed "Waves and Heritage," tells the story of a father and son navigating the waves side by side. This film symbolizes KuCoin's eight-year history of steadfastly navigating market volatility, built on the foundation of trust. The film profoundly demonstrates that only with the support of trust can every exploration and innovation be filled with courage and meaning.

Through this brand upgrade, KuCoin reiterates its long-term commitment to user security and transaction stability, and is committed to becoming the most trusted trading partner for users around the world in the rapidly evolving crypto world.