Original source: cryptoslate
Compiled by: Blockchain Knight
According to Coinbase's latest "Crypto Asset Status Report", in the first half of 2025, Fortune 500 companies and global asset management companies continued to expand their blockchain business layout and capital allocation.
60% of Fortune 500 executives said their companies are working on blockchain projects, and the average number of projects per company jumped from 5.8 last year to 9.7, an increase of 67%.
Additionally, nearly 20% of respondents now view blockchain projects as a core element of their future strategy, an increase of 47% compared to 2024.
Blockchain use cases continue to expand beyond finance and technology to industries such as retail, healthcare, automotive and food as companies pilot projects in areas such as payment rails, supply chain tracking and identity credentials.
Executives also pointed to new revenue streams, with 38% citing on-chain tools as enabling incremental sales and 37% saying they were actively planning additional deployments.
Board-level attention is consistent with resource investment, with nearly half of Fortune 500 respondents reporting an increase in capital expenditures on blockchain over the past year.
Transaction flow also reflects this shift, with Fortune 100 companies announcing 46 different Web3 projects over the past three quarters, reaching historical highs despite the uncertainty of the macro environment.
Institutional investors have maintained momentum through direct market participation. The ten largest spot BTC ETFs have attracted a cumulative $50 billion in inflows, double the first-year inflows of the best performing traditional ETFs.
The Ethereum Fund attracted $3.5 billion in funds in its first quarter after its listing, surpassing similar funds in history in terms of assets under management and the number of institutional holders.
Survey data in the report showed that 83% of institutional investors plan to increase their Crypto asset positions this year, and 59% of investors intend to allocate more than 5% of their managed assets to this field.
The diversification trend is also expanding, with 73% of investors already holding tokens other than BTC and Ethereum, and 76% expecting to invest in tokenized real-world assets by 2026.
The asset management company pointed out that product availability and liquidity depth are the catalysts for this trend. BTC ETFs have formed a stable daily trading volume that is comparable to that of long-established stock funds, which provides convenience for pension funds and insurance companies that must trade on a large scale.
Meanwhile, the growth of treasury-backed stablecoins and the $21 billion tokenized bond market provide the fixed income sector with more investment vehicles that fit within existing mandates.
The simultaneous growth of enterprise blockchain deployments and portfolio allocations creates a feedback loop whereby enterprise projects generate on-chain transaction volume and data, which in turn increases market transparency.
At the same time, institutional capital inflows deepen market liquidity and encourage providers to build compliant infrastructure.
Coinbase’s research cites regulatory clarity as the key to connecting the two trends. 90% of Fortune 500 executives and 60% of investors believe that clear federal regulations are the primary driver for further commitment.
Currently, executives continue to prepare budgets for on-chain pilot projects, while asset managers are injecting new funds into investment vehicles related to Crypto assets, indicating that operational implementation and balance sheet configuration are being promoted in coordination.
