Author: Nianqing, ChainCatcher
In the early morning of February 14th, Beijing time, after repeatedly tantalizing people, Zhao Changpeng finally released a photo and story of his pet dog Broccoli. The expected P and the game makers were already ready and prepared, but including Zhao Changpeng and BNBChain, they never expected that a small photo of a pet dog would trigger a large-scale meme fight and a "massacre" of leeks.
Broccoli: Hundreds of coins are issued at once, and conspiracies are rampant
After Zhao Changpeng's dog's name was announced, the Broccoli meme coin was quickly put on the chain, and hundreds of memes with the same name appeared on BNB Smart Chain. Some projects even directly forked the code template. As of press time, BNBChain's Four.Meme platform already has 479 Broccoli-themed tokens, but most of them have very low market capitalizations. Also because of the lack of an official and absolutely authoritative CA, players spent a lot of time "looking for dogs", and most players were also deeply involved in various conspiracy coins and rug disks.
This also resulted in traffic spillover to other chains, such as Solana, which is the best at posting memes. There are currently hundreds of Broccoli memecoins on Solana's Pump.fun. Although the popularity has dropped, the highest market value is still tens of millions of US dollars.
KOL @灯灯说's comment is very vivid: the distorted cryptocurrency circle has become a purgatory. The meme scene is just like the Buddhist classic, "The Great Perfection Preliminary Guide", which mentions: "Once, when a novice monk poured a lot of water and food for alms, a large number of hungry ghosts gathered to fight for food..."
After fermenting for half a day, some people doubled their money and left the market, some were cut and trapped, and some remained where they were, betting on which dog the official would support more.
A major stress test
BNB Chain was clearly not prepared for this large-scale stress test.
With the surge in transaction volume, BNB Chain began to experience lag and downtime. Many users said their transactions were put on hold, resulting in losses. It is reported that the number of unconfirmed transactions on the BNB Chain network once exceeded one million, and 15% of the verification nodes crashed due to memory overflow.
Since the technology seems to have exposed more problems of the team, such as customer service. KOL @Yuyue posted an " urgent public complaint about the serious dereliction of duty of BNBChain marketing personnel and damage to the brand image " reflecting that the other party had serious professional misconduct in the communication process after the Myshell airdrop wallet malfunctioned yesterday, and accused "the relevant personnel of the recent arrogance and lack of professionalism in community communication, which has caused substantial damage to the brand reputation of BNB Chain."
There is also a view that what is exposed is not the problem of a certain employee, but the strategic disorder and chaotic decision-making of BNB Chain/Binance in the face of fierce competition.
What was once a traffic diversion for BNB Chain turned into marketing for Solana. After experiencing the infrastructure of BNB Chain, people even began to miss Solana.
Zhao Changpeng, who is ignorant of memes but still a top star, caused a farce of the year
The tragedy stems from a founder who originally disliked memes and had to take a chance for the sake of the ecosystem.
Zhao Changpeng once publicly stated that although he is not against Meme Coin, Meme Coin has become "a bit" strange now, and he encourages and supports "using blockchain technology to build practical applications." After Trump's coin issuance triggered a wave of celebrity coin issuance, he reiterated that there is no plan to launch Meme Coin at this stage.
Recently, after the Meme coin TST of the Four.meme platform became popular, the founder decided to use his influence to boost it. Zhao Changpeng began to make up for the lessons, asking about the release process and mechanism of memecoin, and decided to make his dog public. After spending about a day thinking about it, Zhao Changpeng finally decided to expose the dog's information for the sake of his career. But he emphasized that "I only released the photo and name of my dog. I will not issue Meme coins myself."
Later, in response to criticisms of “playing with investors and playing all kinds of guessing games on BSC,” Zhao Changpeng said that although the remarks were harsh, the views were interesting. He admitted that he hoped to see more activities on BSC, but did not participate in the issuance or operation of Meme tokens due to lack of experience.
However, as a top figure in the cryptocurrency circle, it is obviously irresponsible to simply use "lack of experience" to distance oneself from this farce.
@加密禅师 commented on this: "There are obviously better ways to layout the meme track, but you acquiesce and even encourage everyone to join the "on-chain massacre", so don't blame everyone for insulting you" (this comment was also forwarded by Zhao Changpeng himself). In addition, he also said that Zhao Changpeng's influence is too great, and his words and deeds, the dog or cat he raises, are always stirring the heartbeat of the market. In particular, we should be wary of "being used by malicious harvesting machines."
