After the BERA airdrop, some people still asked me why I received so many airdrops without going through the testnet farm. Here is my answer: Yap-to-Earn.
I know this may be a controversial idea, but let's be serious about it.
Some people might be surprised that I received such a large amount of BERA without a testnet campaign. In reality, this is an ICO, but it is generating huge attention and unlocking endless possibilities for the project and voters.
The combination of these factors makes for the perfect Yapper.
Following their success is a smart move. Here are some of my favorite "chads".
▸ Final Thoughts:
Overall, the metadata has changed a lot since the term "Yaps" was coined.
Yap-to-Earn is what we should do now. It can bring:
- New Contact
- Motivation to promote personal brand growth
- New trading opportunities
and much more.
When I need to connect my X account, I can be sure that this comes from my social activity. Berachain adopts the Yap-to-Earn model.
What is Yap-to-Earn?
Yap-to-Earn is a campaign to spread information for a specific project (usually on X) in exchange for token allocations (airdrops/incentive rewards/revenue sharing).
In fact, Yap-to-Earn is not a new concept, it just has not been widely adopted. The first project to consider yapping as an airdrop standard should be @sanctumso.
5% of CLOUD is allocated to:
- Real social contribution
- Premium content
- Educate others (not drop farm)
That's exactly what I've been doing.
Take @eigenlayer as a typical example.
When you see the amount of EIGEN airdrop I received, don't be jealous because I put a lot of effort into it (without knowing about this airdrop).
Why choose Yap-to-Earn?
Only recently have project owners begun to realize that there are a large number of airdrop farmers, but they contribute almost nothing.
Here’s why Yap-to-Earn is an effective way to filter:
- Sybil Attack
- Real Contributor
Other methods to detect Sybil:
- On-chain detection: complex and expensive
- Discord role: effective but low engagement
- Real money in games: Fewer users
That’s why Yap-to-Earn stands out as the top choice.
However, Yapping should not exist alone for the following reasons:
- Not everyone has the research skills required to develop educational content
- Yapping requires more effort for uncertain airdrops, which may be a waste of time
- Quality content is not enough
How to do Yap-to-Earn?
Let me share some tips:
1. Scan Project
Random Yapping will not pay off. I always choose the top projects in each narrative to Yap, such as Eigen in Restaking.
You can start by selecting some top L1 and L2 with a large user base.
2. Start Yapping
As mentioned before, the key point is not quantity but quality.
A complete educational package should include:
- Definition
- Situation
- Contrast
- Real data
Don't copy and paste other people's content. Create your own content.
3. Stay active
One piece of content will definitely not do the trick. Keep updated on projects you like and mention them in your lists.
For example, every time I write about Restaking I mention Eigen. Being part of a team is the only way to monetize your efforts.
4. Let go of the toxic atmosphere
Of course, some people might laugh at this advice. Every project has its flaws, but spreading FUD rarely pays off — unless you’re ZachXBT’s brother.
Instead, stay positive and provide constructive feedback. Do you want to be right, or do you want to make money?
One more tip: since @_kaitoai introduced the Yapper leaderboard, it’s much easier to keep track of who’s yapping the most in a project. Dominating the leaderboard is also a useful way to improve your Yap-to-Earn skills.
If you want to start Yapping, like @_kaitoai. Visit the Kaito Yapper leaderboard and find out who is at the top. Click on their profile and start analyzing their posts. List keywords, posting time, pictures, and even people who commented on their posts.
You are ready to start your Yapper journey.
Your Yapping should meet the following requirements:
- Proof of Work: Quantity
- Proof of communication: real engagement (preferably from Smart Followers)
- Proof of Insight
Read this article written by @thedefiedge.
When it comes to volume, a typical person is @wals_eth. He posts crypto-related content every two hours.
Knowing what to share and when to share is the key to success. He did it very well.
Does follower count matter? Not really. Meet @0xCheeezzyyyy — a true emerging crypto influencer with only 1.8k followers. Learn about her journey from zero.
Point out two things:
- Create smart crypto influencers to interact with your content
- High-quality attention ratio
If you’re not familiar, Kaito has a feature called “Kaito Connect” where Yappers can vote for their favorite projects.
- The project relies on the votes of Yappers to thrive.
- If they win, they will have a Pre-TGE dashboard.
- Then people continue Yapping about them to earn more YAP.
So, you can sell your Yaps. The current exchange rate is about 1.5 - 2.
More opportunities have come to projects and voters.
For example: If you voted for MegaETH last week, you have a good chance of getting a guaranteed whitelist for the “Ruffle” series of NFTs. NFT holders will own 5% of the total supply for their governance.
in conclusion
The "Yap-to-Earn" model brings new innovations and opportunities to the cryptocurrency space. By spreading information and actively participating, contributors can not only receive generous rewards, but also build new connections and enhance their personal brands. Although this model has its limitations, the future is undoubtedly full of possibilities as more projects adopt Yap-to-Earn.
