PANews reported on January 31 that according to a Coinbase announcement, on January 31, 2025, Coinbase announced the acquisition of on-chain advertising platform Spindl, aiming to improve the discovery problems of on-chain builders and accelerate the innovation of advertising technology. Spindl was founded by Antonio Garcia-Martinez (AGM), a former member of the Facebook advertising team, and focuses on solving the on-chain distribution problems faced by builders.

After the acquisition, Spindl will operate as part of the Base platform and continue to provide services to existing customers. Coinbase said that it will improve the efficiency of on-chain advertising distribution by integrating Spindl's technology and team, helping more developers and builders gain distribution and user growth in Coinbase and the broader on-chain economy.