PANews reported on March 4 that according to The Block, the universal media registration protocol Zora announced in an announcement on Monday that it will launch its eponymous Meme coin on the Optimism-based Base network in the coming months. The upcoming token is "for entertainment only" and will not give holders governance rights. The first snapshot of ZORA was taken on Monday, and the second snapshot is scheduled for three days before the official airdrop of ZORA, which is expected to take place sometime in the spring of 2025. The total supply of the token is 10 billion, of which 26.1% is allocated to contributors, 20% is used for incentives, 20% belongs to the treasury, 18.9% is allocated to the Zora team, 10% is used for retroactive airdrops, and 5% is used to maintain liquidity.

It is reported that Zora is a universal media registration protocol built using the Optimism technology stack. The company was founded in 2020 and launched the decentralized, creator-centric Zora network in 2023. In May 2022, Haun Ventures led a $50 million round of financing for Zora, at which time the protocol was valued at $600 million.