PANews reported on February 17th that, according to CoinDesk, fast-food chain Steak 'n Shake stated that its decision to accept Bitcoin payments nine months ago has driven significant same-store sales growth. In a statement released Monday on the X platform, the company said that Bitcoin payments go directly into its strategic Bitcoin reserve and are subsequently used to distribute bonuses to employees.

Earlier this year, the company revealed that it had added $10 million worth of Bitcoin to its corporate reserves, creating a self-reinforcing cycle: customers pay with BTC, sales increase, and crypto revenue flows back into the reserves.

Stake 'n Shake began accepting Bitcoin payments via the Lightning Network last May. Since then, it has seen an initial 10% increase in same-store sales. Chief Operating Officer Dan Edwards revealed that the company saves approximately 50% on processing fees when customers pay with cryptocurrency.

Last October, the fast-food chain also launched a Bitcoin-themed burger and donated a small portion of the proceeds from each Bitcoin meal to open-source Bitcoin development projects.