PANews, May 13 – Meta Platforms (META.O) announced on Wednesday that it is rolling out a new “incognito chat” feature in the AI ​​assistant of its WhatsApp instant messaging service, aiming to address users’ concerns about data privacy. Meta stated that incognito chat will rely on private processing technology to ensure that conversations are not visible to anyone, including the company itself. In a blog post, Meta stated, “Your conversations are not saved, and messages disappear automatically by default – giving you a space to think and explore ideas without being monitored by anyone.”

In the coming months, WhatsApp will also launch "Sidechat," a side chat also based on Private Processing, providing users with context-sensitive private AI assistance within existing conversations.