Author: Biteye

After talking for so long, still feel confused and powerless? 🤔 Facing AI screen swiping and information noise, the InfoFi track seems to be involuted, but real effective participation is by no means blindly swiping.

We have compiled a practical guide for participating in InfoFi to help everyone adjust their mindset, improve the quality of content, and participate in it in a more precise interactive way! 👇

⭐️ 1. Analysis of InfoFi core indicators: Say goodbye to the simple "brushing" mentality

Smart Followers: fans with great influence and high-quality content. When many InfoFi platforms use intelligent algorithms to evaluate the influence of accounts, the quality of followers is more important than the quantity. Accounts with more Smart Followers will receive higher scores and rewards for each piece of content, which will be "weighted" by the algorithm.

Mindshare: Mindshare is essentially the discussion heat and public opinion share. Some InfoFi platforms will track the discussion of a certain coin or topic on social media. For example, they provide multi-dimensional indicators, including price trends, market sentiment, and mind share, to help users understand the popularity of a project in the community.

Points mechanism: InfoFi projects generally use points to motivate users to produce content. For example, publishing high-quality encrypted content can earn "Yaps points". The algorithm comprehensively evaluates factors such as post quality, interaction depth, topic relevance, and pays special attention to interactions from Smart Followers (comments, reposts, etc.).

Points are used to qualify for future airdrops and rank high in the leaderboard. For example, Galxe Starboard will also give ranking rewards based on the user's multi-dimensional contributions on the chain (number of tweets, likes, and task completion).

In short, to participate effectively and accumulate points, you need to continuously output valuable content and interact with the community in a high-quality manner, rather than just pursuing quantity.

⭐️ 2. Step-by-step guide from a small account with 0 followers to a high number of followers

1. Account creation stage (100-1000 followers)

In the account creation stage, the most important thing is to interact and become familiar with others. You should actively comment on popular KOL or project tweets, but make sure your comments are insightful and spark discussion. The goal is to attract responses and increase the attention of the account. In terms of content publishing, you can start by forwarding high-quality tweets or briefly commenting on popular projects, attaching topic tags, and letting the algorithm record activity. You don’t need to spend too much time on writing content, the main thing is interaction!

Here are some suggestions for newcomers: @DRbitcoin36, @wangy112375, and @comthruzuo.

First, you can check the 7-day or 30-day rankings on the official website of some projects, find the big guys to interact with, and include your own tweets in the comments. Of course, don’t include your own tweet links in every post to avoid being controlled by the system. And it is best to post tweets related to the topic, which can arouse more discussion and resonance, not just to get traffic.

Secondly, I would like to recommend some enthusiastic teachers to everyone. Basically, they will reply to your interactions. For example, @Leoninweb3, @0x_Todd, @sleepy0x13, @diamondhandjs, @zohanlin, @EnHeng456, @CalmanBTC, @ordjingle, @off_thetarget, @ZF_lab, @softlipa1018, @youyou5202, @0xKevin00, @y_cryptoanalyst, @Monica_xiaoM, @WY_mask, @Vito_168, @jiujinshan2022, @sukicao2, @Dp520888, @Lucast168, @0xScottBTC, @CryptoPainter_X, @hoidya_, @0xBclub, @wanghebbf, @isadora288881, @0xKingsKuan, @CindyCreation

2. Growth stage (1000-5000 fans)

- Fixed update frequency: You can start writing more original short articles, which can include market analysis, project review, airdrop strategies, etc. The number of words in each article should be kept at a medium length, and the content should be closely related to current hot topics. At the same time, whenever there is a "hot project list" on the InfoFi platform, timely participation in discussions and content creation can also bring additional exposure.

- Give equal emphasis to quality and quantity: Most projects emphasize quality over quantity. Do not use AI to post water articles. Spamming the screen with meaningless content can easily lead to blocking and disgust, and even affect the platform's evaluation of the account. High-quality long-term push can often get higher points.

- Continue to interact: Continue to leave comments under influential accounts (such as KOLs on the top list). Add these KOLs to Twitter lists, set small bells, and comment in a timely manner, and should show some thinking, rather than simply agreeing.

3. Advanced stage (5000+ followers)

- Quality articles + personal brand: Continuously output quality, high-quality articles, and gradually form account themes, such as focusing on interpreting certain projects or explaining certain ecosystems.

Why do we need to dig deep vertically and focus on content originality? 🤔 Data shows that by analyzing the accounts with less than 35K followers but a high proportion of Smart Followers in the 30-day Top Yappers list, it can be seen that content strengths (such as focusing on a specific ecosystem and unique market observations) are the key to building a personal "moat". Original and insightful content is easy to remember, while AI copycats and invalid social circles are difficult to generate mindshare.

- Actively interact with project owners: Follow the official accounts of upcoming or listed projects, proactively forward and @ the project owners, and carefully comment on their tweets. High-quality output can attract the attention of project officials and may lead to cooperation opportunities.

- Continue to interact and accumulate fans: further establish relationships with other KOLs, such as promoting each other's accounts or cooperating in discussions to achieve a win-win situation. In the long run, the influence of an account is a "moat" that can help you gain the right to speak and rank faster than beginners in new projects.

Note that you should not rely too much on AI at any stage of the content creation process. You need to have your own insights rather than relying on AI to flood the screen with watered-down articles, which can easily lose favor and reduce account weight.

⭐️ 3. Advanced cases starting from low powder

Newbies often fall into a misunderstanding: they think the more followers they have, the greater their influence. But @Alvin0617 spent 6 months to increase the number of Smart Followers by 80%, moving towards 1,000. He proved with his own practice that even if the number of followers is not large in the early stage, only a few hundred or a few thousand, there is a chance to be on the daily list on the InfoFi platform. He repeatedly emphasized the two core indicators: Smart Followers Ratio and Mindshare. The following are relevant experiences:

The number of followers is not the only criterion: the key is to attract Smart Followers who are truly knowledgeable and can bring high-quality interactions. Alvin specifically mentioned that the more Smart Followers there are in an ecosystem, the faster the ecosystem will grow. For example, players in the Hyperliquid ecosystem. If you are interested in DeFi or PerpDEX, you can share the content with these real "real money" players, and the influence of the information will grow exponentially.

Re-understand Mindshare and try to be the first to try it: The concept of Mindshare is not about how many tweets are sent, but how much position the content occupies in the minds of users and whether it is closely related to a specific field or project. For example, Alvin gave a complete introduction to Huma as early as August last year when Huma was not popular yet. When Huma became popular, the peak Mindshare of the account on that day could reach 15%! This also reflects that the people who are recognized and talk about good projects at the first time are the value that InfoFi can highlight.

Precise interaction strategy for low-fans: You don’t have to compete with KOLs with hundreds of thousands of fans. Instead, you can interact with high-quality KOLs with few fans. Interaction is not to show your presence, but to establish high-quality connections. In this way, even if the fan base is not large, there is a chance to be noticed by those who are truly influential, thus forming a "ripple effect."

⭐️ 4. How to choose a mouth-pushing project

There are more and more projects in the InfoFi track, and it is crucial to choose a project that suits your abilities and pace.

High-profile projects (fierce competition, generous rewards): including @Galxe, @ethos_network and other large projects with a large number of participants. These high-profile projects have large reward pools and high token potential, but at the same time, the competition is also extremely fierce, requiring high-quality content and intensive interaction.

For example, taking Galxe Starboard as an example, the first phase attracted more than 20 projects such as Plume and Dango, with investment bonuses exceeding US$5 million.

Medium-hot projects (with a certain degree of attention and balanced input-output): such as @noise_xyz and @wallchain_xyz. On the one hand, the competition level is moderate, and on the other hand, considerable rewards can be obtained.

Cold start projects (newly launched or small in scale, with little competition): @MirraTerminal, @GiveRep Such projects may have a small user base and are more likely to qualify for airdrops.

In short, it is recommended to track the dynamics of multiple projects at the same time, but it is best not to exceed 3, as it is easy to be overwhelmed. Decide on the focus of participation based on the quality of the project, your own time investment, and risk appetite.

⭐️ 5. Tips for content publishing strategy: creating valuable tweets

High-quality and high-frequency content output is the key to InfoFi’s success. The following strategies can be used as reference for the content of tweets:

Content structure and length: A tweet can include background introduction, personal opinions and data support, such as simple charts, screenshots or on-chain data, which are more convincing. Long tweets (multiple pictures and text threads with more than 1,000 words) often contain more information and are easy to meet the platform's "information weighting" mechanism. Of course, to ensure the relevance of information, it is recommended to focus on one topic and not to piece together hot topics aimlessly.

In terms of word count, medium to long tweets (for example, a few hundred to a thousand words per post, and occasionally a thread of one or two thousand words) can ensure the amount of information while being easy to read and interact with.

Posting frequency: Maintain a steady output, but quality always comes first. Ideally, post at least 1-3 tweets a day. You can choose to post during socially active hours, such as noon and evening on 8th Eastern Time Zone, to get more real-time traffic. In addition to original tweets, you can also forward excellent content and add comments. But don't sacrifice quality for quantity. The best strategy is "quality + frequency" in parallel.

Comment interaction skills: Interaction in the comment area is an important way to gain smart followers and increase the number of fans. You can add a small bell to the top-ranked KOL or popular project account, and leave a message as soon as possible. You can ask in-depth questions or share relevant experiences. In addition, it is also effective to reasonably put forward different opinions. After all, "reverse thinking" can often trigger discussions.

In addition, you can also comment on the new messages released by some official accounts on Twitter as soon as possible, which can bring you considerable traffic. For example, when the official account of a leading platform such as Binance releases a new tweet, the sooner you leave a comment, the higher the number of comments will be, which will help increase the number of fans. For example, @cz_binance

If you write interesting content, you may even get the attention of top KOLs like @heyibinance who are willing to interact, which will bring a lot of natural traffic to your account.

Combine external resources: You can use the analysis tools provided by the platform to help you choose topics. For example, some platforms will regularly publish Mindshare lists and rankings to show the hot topics of the week. Paying attention to these lists and selecting hot topics that have not been fully discussed can increase the relevance of the article and the chance of being discovered.

VI. Conclusion

The road of "talking big" is long and full of challenges, and mentality is crucial. When you see others showing off their big airdrops, but you are not on the list or have little income, it is inevitable to be frustrated. But you have to understand that some projects do need top KOLs to drive traffic. Their influence is the result of years of accumulation, so don't worry too much. At the same time, you also have to understand that some big guys may be very busy, or they may not be able to respond one by one for their own considerations, so don't worry about it.

The important thing is to focus on improving the quality of content and maintain a positive attitude. We always encourage everyone to participate in the InfoFi ecosystem with a normal mind and build a healthier and higher-quality encrypted Twitter communication environment together!