PANews reported on November 20 that Chris Pavlovski, founder and CEO of video sharing platform Rumble, initiated a vote on social media X, asking whether Bitcoin (BTC) should be included in the company's balance sheet. So far, the vote shows that 93.8% of users support this move.

MicroStrategy co-founder Michael Saylor responded that he was willing to discuss the importance of Bitcoin and specific operations with Pavlovski. Subsequently, Pavlovski said that he had contacted him via private message.

As YouTube's main competitor, Rumble achieved revenue of $25.1 million in the third quarter of 2024, a year-on-year increase of 39%. The company's total cash and equivalents are $130.8 million. Rumble's stock price has risen 26% this year, and its current market value is about $1.6 billion.