PANews reported on August 14 that according to official news, PlaysOut announced today that it has reached a strategic cooperation with India's comprehensive entertainment platform Eros Now. The two parties will integrate Eros Now's massive IP and traffic resources with PlaysOut's mini-game technology to jointly launch a series of mini-game products based on film and television IP for the Indian and global markets.

In the coming months, PlaysOut's SDK will be gradually integrated into the Eros Now core application, allowing players to start lightweight mini-games with one click and enjoy a new entertainment experience of "watching and playing at the same time."

The move aims to achieve seamless integration of content and traffic, and to accelerate the prosperity of the local ecosystem and overseas expansion by taking advantage of the Indian mini-game market's projected annual growth rate of more than 20% over the next five years.