On June 24, the press conference for the 22nd China International Digital Interactive Entertainment Expo (ChinaJoy) in 2025 was held at the Kerry Hotel Pudong, Shanghai. It was announced at the conference that this year's ChinaJoy will be held at the Shanghai New International Expo Center from August 1 to August 4.
Tang Jiajun, Deputy Secretary-General of the China Audio-Video and Digital Publishing Association, Secretary-General of the Game Working Committee of the China Audio-Video and Digital Publishing Association and Chairman of the E-Sports Working Committee, Lu Yiwei, Director of the Network Publishing Department of the Shanghai Municipal Party Committee Propaganda Department, Wu Jun, Deputy Director of the Propaganda Department of the Shanghai Pudong New Area Party Committee and Deputy Director of the Culture, Sports and Tourism Bureau, Wan Fangyu, General Manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd. and other guests attended the press conference.
All guests attending the press conference
Tang Jiajun, Deputy Secretary-General of the China Audio-Video and Digital Publishing Association, Secretary-General of the China Audio-Video and Digital Publishing Association’s Game Working Committee, and Chairman of the E-Sports Working Committee
Lu Yiwei, Director of the Internet Publishing Division of the Shanghai Municipal Party Committee Propaganda Department
Wu Jun, Deputy Director of the Publicity Department of the Shanghai Pudong New Area Committee and Deputy Director of the Culture, Sports and Tourism Bureau
Wan Fangyu, General Manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd.
Tang Jiajun, Deputy Secretary-General of the China Audio-Video and Digital Publishing Association, Secretary-General of the Game Working Committee of the China Audio-Video and Digital Publishing Association and Chairman of the E-Sports Working Committee, Lu Yiwei, Director of the Network Publishing Department of the Shanghai Municipal Party Committee Propaganda Department, and Wu Jun, Deputy Director of the Propaganda Department of the Shanghai Pudong New Area Party Committee and Deputy Director of the Culture, Sports and Tourism Bureau, successively delivered speeches.
The press conference was hosted by Wan Fangyu, general manager of Shanghai Hanwei Xinheng Exhibition Co., Ltd., who also gave a detailed introduction to the scale, highlights and concurrent activities of this year's ChinaJoy exhibition.
1. Exhibition: A gathering of masterpieces and technological achievements
The 22nd ChinaJoy 2025, with the theme of "Gathering What You Love", will be held as scheduled from August 1st to 4th. At present, the preparations for the exhibition are being accelerated in an orderly manner. A total of 743 companies have registered to participate in the exhibition, including 237 foreign-funded enterprises from 37 countries and regions including the United States, Canada, the United Kingdom, Germany, Japan, and South Korea, accounting for 31.8% of foreign investment. BTOC Interactive Entertainment Hall: More than 283 companies participated in the exhibition, with a total exhibition area of 110,000 square meters, focusing on consumer-level interactive entertainment experience. BTOB Business Negotiation Hall: More than 460 companies participated in the exhibition, with an exhibition area of 25,000 square meters, including nearly 208 foreign-funded enterprises, accounting for 45.2%, highlighting the attributes of international business cooperation.
Well-known companies in the industry are actively preparing their products for the exhibition.
Tencent Games will bring a number of popular products to interact with players.
NetEase Games will bring more than 40 operating game products including "Sixteen Sounds of Yanyun", "Identity V", "Naraka: Bladepoint" IP, "Against the Water" IP, as well as new games "Forgotten Sea", "Destiny: Stars", "Song of the Peoples: Three Kingdoms", "Ownerless Star Abyss", "Spirit Beast Adventure" and many other new products. Some of the new products will be available for on-site trial play.
Century Huatong will bring trial play of popular games such as "Endless Winter", "Dragon Nest World", "Legendary New 100 Districts - Alliance Divine Weapons", "MapleStory", "Aion", "Street Basketball", "The Starving Wilderness", and "Bloodline", as well as on-site experience of AI art and AI technology products.
Perfect World brings 7 products including "Alien Ring", among which "Counter-Strike: Global Offensive", "DOTA2", "Persona: Night Shadows", "World of Zhu Xian", "Zhu Xian 2" and "Fantasy New Zhu Xian" will provide on-site trial play.
Giant Network brings a new multiplayer horror game "Paranormal Action Team" and provides on-site trial play.
Original Generation brings the open world RPG game "The Legend of Jin Yong".
This year, the PlayStation booth will bring a variety of game trials and exciting stage activities to players. Participants in the activities will have the opportunity to win exquisite gifts, and there will be games that have not yet been released for fans to experience first. The PlayStation China Star Program also brings a variety of games for everyone to try, which will further demonstrate the high quality and unique charm of domestic console games. Many top producers at home and abroad will be present with their latest works, and will have cordial exchanges with players through stage interactions, actual machine demonstrations, and other methods to share the latest game news.
Xishanju's new game "Limit-free Machine" is now online worldwide. It will provide on-site trials and bring a wealth of peripherals for on-site players to obtain;
Kingsoft World Games will join hands with the global phenomenal party mobile game "Goose Goose Duck" and the healing hit series of cat games "Cats and Soup" and "Cats and Soup: Magic and Food" to make a grand appearance at the 2025 ChinaJoy! "Goose Goose Duck" is a mobile game authorized by the global phenomenal social reasoning game "Goose Goose Duck", which perfectly restores the core experience of the terminal game - from character skills, map mechanisms to classic gameplay, it presents the reasoning carnival of "original Goose Goose Duck" in its original flavor, creating a zero-threshold game feast for mobile phone players! In addition, "Cats and Soup" and "Cats and Soup: Magic and Food" are very popular around the world with their minimalist healing style and immersive business gameplay! At this ChinaJoy, players can not only experience the perfect combination of deep reasoning and magical interaction in "Goose Goose Duck", but also be in the super-restored cat-themed healing exhibition area, immersively experiencing the joyful celebration of both artistry and fun!
4399 has brought two new games, namely the self-developed horizontal action role-playing game "Dream Westward Journey: Wushuang" which will be launched on Steam, and the Three Kingdoms-themed horizontal action fighting game "World of Gods" which is currently in the pre-order state. Trials will be available at the offline exhibition site, and online reservations can be made on the 4399 game box and first-hand news can be viewed.
Haoyou Kuaibao brings you 5 new games from Conscientious Studio, including "Chicken and Pony: Super Party - Super Chicken and Pony", "Samurai Zero", "Sandstone Time", "Transliminal Space" and "Mind Ferry - Soul Ferryman". All games are available for live trial.
TCL Huaxing will once again bring a variety of cutting-edge e-sports display technologies to ChinaJoy, and will set up a brand joint exhibition area with a number of leading customers to jointly create an e-sports technology feast, share the latest breakthroughs and cutting-edge products in the field of e-sports display technology, and demonstrate the abundant combat power of TCL Huaxing's screen universe display ecosystem.
The Zhongguancun Online booth will bring two new display products, which will debut at the offline exhibition for the first time. They are the HKC ultra-high refresh OLED Al gaming monitor GS27UK and the Ant Esports 27-inch super-sensitive gaming monitor ANT275PQ. Both products are new product launches, and players are welcome to experience them on site.
Sony's gaming sub-brand INZONE will exhibit the new 480Hz OLED gaming monitor M10S and flagship noise-cancelling headphones H9, which are developed with the participation of professional players and combined with Sony's exclusive audio and video technology to help players win accurately. Sony's imaging products have become the ideal shooting partner for Cosers and ACG enthusiasts with their excellent image quality and powerful focusing performance, helping imaging enthusiasts quickly capture the wonderful details of Cosplay performances and daily life.
This year, the MoshowToys booth will bring players the latest developments of the 2025 new strategic IP "Light Leads to Rebirth" series. The Four Elephants Armor, Stardust Desire, and Steel Bone Refining will gather at the booth. Several blockbuster products and new series will also debut, further presenting the infinite possibilities of model products empowered by diverse cultures.
2. Conference: Big names come together, global collaboration
As an industry event, the concurrent conference of 2025 ChinaJoy will fully demonstrate its professionalism, foresight, authority and internationalization. During the conference, dozens of summit forums and special events will be held, including the China International Digital Entertainment Industry Conference (CDEC), China Game Developers Conference (CGDC), 2025 Global E-sports Conference, China International Game Developers Conference (CIGDC), 2025 Annual Game Business Conference, etc. It is expected that hundreds of heavyweight industry guests will be invited to attend the conference to share cutting-edge ideas. Among them, the China International Digital Entertainment Industry Conference (CDEC) will deeply explore the new direction of industrial development with rich and diverse theme settings. The conference has five major theme summits: the Summit Forum, the Global Game Industry Conference, the ChinaJoy AIGC Conference, the ChinaJoy IP Conference and the newly established AI+Entertainment Technology Conference. The CDEC conference will invite more than 100 industry leaders and experts and scholars to gather together for in-depth discussions on the cutting-edge trends of the digital entertainment industry.
The 2025 China Game Developers Conference (CGDC) will continue to upgrade its content comprehensively, setting up 8 special sessions on 6 major themes, namely role-playing games, action-adventure shooting games, strategy games, Indie Games, technology and globalization, building a professional communication platform, and focusing deeply on the innovation and global development of the entire chain of game development.
Some of the confirmed industry heavyweight guests include: Yu Ruichao, Vice President of Tencent Interactive Entertainment; Pang Dazhi, Vice President of NetEase; Hou Mingjuan, Global Vice President of Qualcomm; Xie Fei, President of Century Huatong; Fang Han, Chairman and CEO of Kunlun Wanwei; Zhu Jun, Vice President of Tsinghua University Artificial Intelligence Research Institute, Founder and Chief Scientist of Shengshu Technology; Barry Dorf, Vice President of International Licensing and Business Development of Hasbro; Luo Yingcun, Managing Director of The Raine Group; Guillaume Broche, CEO and Creative Director of Sandfall Interactive's "Light and Shadow: Expedition 33"; Luo Xiangyu, CEO of Lingkong Games; Lukasz Juszczyk, Co-Director and Art Director of 11bits studios' "Frostpunk 2"; Zhuang Zhiyan, Producer of KOEI TECMO GAMES' "Dynasty Warriors: Origins", Chen Xinghan, Founder and Creative Director of thatgamecompany, and nearly 300 other well-known business leaders and industry experts in the digital entertainment field gathered together to deliver keynote speeches or hold discussions.
3. Events: Gathering passion and exciting the scene
The Cosplay Super League covers 12 regions and 37 cities across the country, with nearly 30,000 contestants, and 2,000 of them advance to the finals to compete for 12 awards. The National Dance Troupe Festival has more than 300 contestants advance to the finals to compete for 9 awards. The scale and influence of the event are the largest in the country's two-dimensional dance and role-playing competitions. The Luoshang Chinese Clothing Newcomer Competition covers nearly 50 cities across the country, with nearly 1,500 contestants participating. 60 contestants were selected to compete for a total of ten awards including gold, silver, bronze, best stage presence, best performance and excellence awards at the live finals.
4. Full analysis of exhibition highlights
1. Focus on AI technological innovation and lead the transformation of the digital technology industry
Focus on AI technological innovation and lead the transformation of the digital technology industry. Many highlight technology products will be collectively unveiled in the Smart Hardware Pavilion, and a new "Smart Entertainment Robot" exhibition area will be added to create an AI technology experience scene; ChinaJoy AIGC Conference will be held at the same time, and the first "Digital Dragon Cup" Global AI Game and Application Innovation Competition will be jointly held with Century Huatong. Give full play to the advantages of the ChinaJoy platform, promote the integrated development of "innovative technology" and "high-quality content", and build an innovative consortium of the technology and entertainment industry.
(II) Focus on innovation in new consumption scenarios and release the emotional consumption momentum of younger groups
In order to ignite the emotional momentum of young people and attract the deep participation of ACG fans and content creators, ChinaJoy 2025 will create the "Creator Zone" for the first time. This is also the first attempt of ChinaJoy. The Creator Zone plans multiple functional areas such as stage, photography area, and autographing area. It attracts the attention and participation of young people through live performances, interactive handshakes, creator exchanges, and millet consignment. It strives to guide young people to consume positive emotions and fully stimulate their enthusiasm for creation and participation. In addition, this ChinaJoy will join hands with the two popular IPs "The Fifth Personality" and "Mingchao" to launch a joint limited IP millet ticket. Stay tuned.
(III) Build a global digital entertainment product launch platform
With the construction of an industry benchmark first-release platform as the core, we link the exhibition's strategic cooperation media, integrate the KOL and KOC global communication matrix, and customize a "three-dimensional solution for first-release publicity" for enterprises. Through the aggregation of professional resources, we attract enterprises to use exhibitions as the core scene for product launches, simultaneously publish authoritative industry reports, share in-depth industry research data, and consolidate the market trend insight position.
4. Further enhance international attributes and establish an efficient international cooperation platform
In 2025, ChinaJoy made every effort to strengthen its international platform attributes, with remarkable results. In the BTOB Business Negotiation Hall, the proportion of overseas enterprises participating in the exhibition rose strongly, jumping to 46.5%, a record high. The official carefully planned the international exhibition group exhibition area and successfully invited exhibition groups from ten countries and regions including the Philippines, Czech Republic, Russia, South Korea, Japan, Thailand, Poland, Malaysia, etc. to gather together to participate in the event.
In order to bring a better exhibition experience to overseas visitors, the official has upgraded the service in an all-round way. The ticket purchase and entry process for overseas visitors has been optimized, and the relevant guidance service system has been improved to ensure that overseas visitors can feel convenient and considerate from the moment they step into the exhibition, which greatly improves their participation experience.
The conference activities were also full of highlights, with many international forums and exchange activities being held. The activities invited leaders and elite representatives from the global digital entertainment industry to conduct in-depth discussions on key topics such as industry trends, technological innovations, and cooperation opportunities. They expressed their own opinions, and their thoughts collided to create brilliant sparks, actively contributing their wisdom and strength to the prosperity and development of the global digital entertainment industry.
(V) Efficient and accurate business matching to explore cross-border cooperation opportunities
The exhibition will build a digital operation system based on WeChat for Enterprise. On the basis of optimizing the visitor service experience, it will rely on label-based fine operation to achieve accurate matching of business needs and promote efficient docking of upstream and downstream cooperation in the industrial chain. The business matching system will be upgraded simultaneously, and the success rate of business negotiations will be improved through targeted invitations from professional visitor databases and intelligent matching technology, creating an efficient business ecological hub integrating "resource integration, supply and demand docking, and scene implementation".
The concurrent conferences focus on the gaming industry and radiate to multiple fields such as artificial intelligence, robotics, IP development, and hardware technology. Through special summits and theme sessions, they will deeply explore the cross-border integration paths of innovative technologies and high-quality content, tap into the value blue ocean of technology empowering multiple industries, and provide a high-end platform for the collision of ideas and the connection of resources for the industry to expand cross-field cooperation opportunities.
(VI) Explore new ways to connect online and offline, and experience new things when visiting exhibitions
In 2025, ChinaJoy will cooperate deeply with the Alipay Blue Fireworks Community and use the "Alipay Touch" technology to create a new interactive experience. ChinaJoy will introduce exhibitor activities in the UGC player community for the first time, guided by content to enhance the interaction between players and brands. At the same time, ChinaJoy will focus on the core needs of users during the exhibition, combining functions such as map navigation, main line card collection, exhibitor activities, etc. with the new "Alipay Touch" entrance, which is expected to increase the offline audience reach rate of exhibitors by more than 40%, helping companies achieve higher market promotion and marketing value.
Alipay Blue Fireworks will serve as the official cooperative community of this ChinaJoy, and will bring multiple excitements to players. The ChinaJoy Blue Fireworks community will successively launch player benefits such as "sign-in flash sale tickets", "lottery tickets", "exquisite game peripherals", "ChinaJoy limited-time Alipay skins" and "digital card peripherals". From now on, search for "ChinaJoy" on Alipay and follow the community to gradually unlock activities.
(VII) Iterative upgrade of publicity and outreach to deepen brand influence
In line with the trend of digital communication, this year's "Bai Da Plan" comprehensively upgrades the communication potential: the publicity cycle is extended to 30 days, creating a full-link communication model of "pre-exhibition warm-up-exhibition traffic explosion-post-exhibition long-tail communication". Relying on the advantages of the KOL/KOC communication matrix, more than 200 industry experts are invited, covering more than 200 million fans, and deeply participating in on-site interactions. It is expected that the video playback volume will exceed 500 million times, covering the C-end consumer market and the B-end industry customer group at the same time, forming a circle-breaking communication effect. Jointly launched the "Exhibitor Explosion Point Co-creation Plan", with high-quality content as the core driving force, with the help of the platform's billion-level traffic algorithm mechanism, customized for cooperative exhibitors "content production-precise delivery-user conversion" full-process plan, to help brands accurately reach target customers and set off a wave of communication on social platforms during the exhibition.
Build a three-dimensional communication network of "central and local media collaboration + cross-border communication matrix + big data precision push": combine mainstream media and overseas communication channels, realize the systematic integration of tens of millions of exposure resources through customized content planning and segmented delivery strategies, and comprehensively enhance the industry penetration and market influence of exhibition brands.
This year's ChinaJoy has reached in-depth cooperation with Steam Platform. From July 30th to August 5th, the "ChinaJoy Game Show" global special page will be launched simultaneously on the homepage of both platforms. Through game live broadcasts, new product trials, developer interviews and other diverse content forms, the exciting content of the exhibition will be presented to global players in real time, creating a cross-regional and cross-platform digital entertainment interactive scene.
5. Build a solid safety line and create a standardized and orderly industry benchmark exhibition
As the core task of the preparations for each ChinaJoy, safety assurance has always been highly valued by the organizing committee and government leaders at all levels. By establishing a special safety work leadership organization, establishing safety guidelines, formulating a full-process work plan and implementing the "job responsibility system", a systematic safety management system has been established. Specifically, a safety line of defense is built from three dimensions:
1. Content review: adhering to health orientation and fulfilling social responsibility
As an annual event with great influence in the global digital entertainment field, ChinaJoy attracts hundreds of thousands of visitors every year and shoulders the social responsibility of delivering healthy content to the public. This exhibition has established a strict content review mechanism, which clearly stipulates that exhibits that have not been reviewed or have failed the review are strictly prohibited from being displayed and promoted on site, ensuring that the content is positive and healthy from the source.
(II) On-site management: Standardized control of the entire process to create a tight safety net
The organizer has formulated a safety management plan covering all scenarios, including entrance and exit control and crowd control, medical rescue support, fire safety supervision, booth construction safety regulations, performing arts management (including showgirl dress and behavior regulations), etc. A special "Exhibition Site Safety Supervision Group" and "Exhibition Hall Site Safety Team" were set up to promote the implementation of security work through a dual-track management model to ensure safety and order on site.
(III) Publicity and guidance: Promote a positive tone and highlight the core value of the exhibition
This exhibition adheres to the principle of uplifting publicity, focuses on exhibitions, industry conferences and concurrent activities, and systematically plans a publicity matrix: actively reprints important speeches by leaders of competent departments and industry associations, deeply explores the highlights of the exhibition in the fields of technological innovation, industrial cooperation, etc., and guides positive public opinion to fully demonstrate the industry benchmark value of ChinaJoy.
6. Don’t miss out on the early bird prices for ChinaJoy tickets, various audience passes and lecture passes
This year's ChinaJoy, in cooperation with the official designated ticketing platforms - Damai, Piaoxingqiu, Alipay Blue Fireworks, Ctrip, Bilibili Member Purchase and the official WeChat applet "CJ Cube", will start ticket sales in three rounds:
July 2, 10:00: Super Early Bird Tickets Go on Sale
July 4, 10:00: Early bird tickets go on sale
July 8, 10:00: Tickets open for sale
How to buy tickets: Search for "ChinaJoy" on the above platforms to make an appointment and grab tickets.
Conference attendance passes and professional audience passes are now on sale online and can be purchased through the Huodongxing platform and the official WeChat mini-program "CJ Rubik's Cube".
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