PANews reported on August 22nd that Galaxy Digital sponsored a tennis player for the first time, displaying its brand logo on the sidelines of the US Open. Bitpanda previously signed Gaël Monfils, and Arkham Intelligence previously sponsored Tommy Paul. Crypto companies have invested nearly $170 million in the Premier League for the 2024/25 season. With Bitcoin currently priced at approximately $110,000, the crypto industry is increasing its brand influence through sports sponsorships, accelerating the penetration of capital into mainstream culture.