Comparative analysis of Chinese KOL marketing cooperation paths: direct connection, platform and agency
This article compares three Chinese KOL marketing collaboration models—direct connection, platform-based, and agency-mediated—analyzing their pros and cons to offer data-backed recommendations for project teams at varying stages.
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Author: ChainPeak品牌营销
This article represents the views of PANews columnist and does not represent PANews' position or legal liability.
The article and opinions do not constitute investment advice
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