PANews reported on November 26th that, according to Jinshi News, six departments, including the Ministry of Industry and Information Technology, issued the "Implementation Plan on Enhancing the Matching of Supply and Demand for Consumer Goods and Further Promoting Consumption." The plan proposes the orderly development of platform consumption, including new business models such as live-streaming e-commerce, instant retail, curated retail, and circular e-commerce. It encourages platform companies to legally and compliantly utilize artificial intelligence technology to identify user needs and match them with recommended products and services. The plan supports platform companies in applying digital technologies such as virtual reality, metaverse, artificial intelligence, and blockchain to create multi-scenario, immersive consumption experiences. It also guides platform companies to conduct brand and quality-driven consumption promotion activities. Finally, the plan emphasizes the responsibility of platform companies, strengthening the review of operator qualifications and the verification of product information, and improving the rapid handling mechanism for consumer disputes.