PANews reported on July 21 that according to The Block, with the launch of Base App and its integration with Zora infrastructure, the native token of the on-chain content protocol Zora has soared by more than 60% (as of the time of this media publication). Last week, the Layer 2 blockchain Base, incubated by Coinbase, renamed its wallet app to Base App. It introduced some improvements that emphasize content tokenization and make full use of the infrastructure of Farcaster and Zora. The integration allows users to create and trade tokens related to social media posts directly within the app. In this setting, Zora's technology will empower basic applications to tokenize content and position the ZORA token as a key component. Tokens can be used to mint content coins, pay referral fees, and participate in ecosystem incentives.

In addition, Coingecko data shows that the ZORA token is currently trading at $0.02146, with a 24-hour increase of 65.3%.