PANews reported on November 1 that according to Bitcoin.com, the crypto lending platform Nexo announced the launch of a brand reshaping plan to reposition itself as a digital asset wealth platform aimed at long-term crypto wealth management. According to its announcement, the brand reshaping was carried out after a 20-month study of 5,000 customers in 23 countries, highlighting the shift in investors' demand for more complex financial instruments.

Nexo's redesigned platform launched a new logo, interface and website, providing clients with tools to flexibly manage, grow and leverage digital assets. The redesigned platform includes income generation, credit lines backed by cryptocurrencies and enhanced analytical capabilities. In addition, Nexo said it offers spending options through the Nexo Card, aiming to position itself as a comprehensive resource for managing digital assets within a secure and compliant framework.