PANews reported on January 15th, citing CoinDesk, that the crypto industry is shifting from infrastructure development to "new bank"-style application services, focusing on payments, lending, and stablecoins. Projects like Polygon and ether.fi are integrating on-chain self-custody capabilities with traditional financial experiences, providing users with bank-like products that don't require understanding the underlying technology. Messari points out that while this trend has huge potential, current crypto cards and payment products are highly homogenized. The industry generally believes that true user growth will come from native, combinable on-chain financial experiences.