Author: Nancy, PANews

Making money is difficult, a sentiment echoed by many retail investors in this crypto cycle. While Bitcoin once surged to $120,000, genuine opportunities to "make a quick buck" are becoming increasingly rare. Conversely, various money-losing strategies are emerging, leaving investors treading on thin ice.

The reasons behind this are not singular: on the one hand, the threshold for issuing tokens continues to decrease, and the number of newly issued tokens in the market has surged, making it difficult for investors to distinguish high-quality projects; on the other hand, the crypto market is iterating at an accelerated pace, and the popularity of various new narratives is difficult to maintain for long, making it difficult for even experienced investors to seize all potential opportunities in the first place.

In this environment, protecting one's funds and finding ways to generate returns has become a crucial battle for investors. Huobi HTX aims to become the primary gateway for investors to discover promising new ventures by rigorously selecting projects, focusing on key sectors, and providing full-cycle support.

Crypto market at a "freezing point," achieving growth against the trend thanks to the new coin effect.

Who would have thought that the quadrennial crypto bull market cycle would fail this time? Instead of the expected boom, the market experienced the coldest "halving rally" in history.

Unlike previous rounds, most participants in this round of market activity have gained almost no substantial profits. The altcoin decline continues unabated, and the market is rapidly sliding into a chaotic PvP game. Investors' psychological defenses are being breached with each failed rebound; narratives are frequently shifting but lack sustainability, with funds moving back and forth between sectors, failing to generate genuine incremental growth; liquidity remains critically low, and the "October 11th incident" became the final blow to confidence, plunging the entire market into silence. The so-called "bull-bear rhythm" has long lost its reference value amidst the collapse of both liquidity and confidence.

This is not just a withdrawal of funds, but also a retreat of confidence. Trading volume has plummeted, new user growth has stalled, and sentiment remains at a low point... Most centralized exchanges (CEXs) have chosen to defend themselves, but Huobi HTX has delivered a report card of growth against the trend.

In the third quarter of 2025 , Huobi HTX's overall trading volume increased by 25% quarter-on-quarter, and the number of registered users increased by 13%. The platform's assets accumulated exceeded US$6.87 billion, an increase of 6.4% quarter-on-quarter, continuing to rank among the top mainstream exchanges globally. In terms of traffic, Huobi HTX's total site exposure increased by 7% quarter-on-quarter, reaching 13 million; PV (page views) increased by 37% quarter-on-quarter, and UV (unique visitors) increased by 43%, reaching 46 million and 19 million respectively.

In such a sluggish market cycle, this growth is nothing short of "flying against the wind." Behind the data lies Huobi HTX's precise control over asset selection, user services, and market strategies. Facing market cycle changes, Huobi HTX launched " Huobi Select ," with "early discovery, early planning, and early participation" as its core strategy, listing high-quality assets as soon as possible and providing users with access to new coins with the greatest growth potential.

In the third quarter, Huobi HTX launched 39 high-quality new projects, becoming a major platform for the initial launch of new assets. These included popular projects such as TREE, CAMP, WLFI, HOLO, LINEA, AVNT, ASTER, 0G, XPL, and FF, covering multiple mainstream sectors such as MEME, DeFi, AI, infrastructure (L1/L2), and derivatives (Perp DEX). Many of these projects achieved significant price increases after their launch.

Taking ASTER as an example, thanks to its innovative mechanism of "no MEV and low slippage," it saw a quarterly increase of up to 525% , becoming the star asset of the quarter. AVNT, as the first high-quality asset launched on the Base chain, saw a maximum increase of over 14 times after its listing , attracting a large number of investors. WLFI became a focus project of the quarter due to the endorsement of the Trump family and its combination with the DeFi narrative. FUNToken, a Web3 entertainment ecosystem combining gaming and payment scenarios, rose by approximately 166.7% during the quarter. Sahara AI, which focuses on AI computing power sharing and on-chain model training resources, saw a 135.2% increase after its listing.

These data not only demonstrate Huobi HTX's keen insight into asset selection, but also reflect its accurate grasp of structural opportunities in a low-liquidity environment.

From narrative storyline to asset strategy, Huobi HTX's coin selection philosophy

With tightening market liquidity, crypto assets are under short-term pressure, with returns even lagging behind stocks and gold, leading to widespread caution among investors. Meanwhile, rapidly shifting market trends leave investors with almost no time for thorough research and strategic planning. In this high-noise, low-signal market, valuable opportunities are often drowned out by a deluge of information and short-term speculation, posing a significant challenge to exchanges' coin selection capabilities.

Faced with a market lacking a clear narrative, Huobi HTX has chosen to focus on two core tracks. On one hand, Huobi HTX targets the infrastructure sector, focusing on underlying technological innovation and long-term industry value; on the other hand, Huobi HTX captures community sentiment and liquidity trends through its "meme culture." This dual-track strategy, rooted in technology on one end and embracing culture on the other, serves both long-term value investors and the ability to capture short-term market sentiment, becoming key to Huobi HTX's vitality and growth during periods of narrative failure.

Looking ahead to the fourth quarter, Huobi HTX will continue to deepen its involvement in the infrastructure sector (such as MONAD) and increase its investment in the Chinese MEME track, striving to capture and launch high-quality assets with growth potential as soon as possible, thereby demonstrating its firm belief in cultural consensus and long-term value.

Beyond its strategic focus on specific sectors, Huobi HTX has established a multi-dimensional project evaluation mechanism to balance innovation and risk in a market rife with token speculation and short-term trading. Regarding technological innovation, the platform prioritizes underlying architecture and technological breakthroughs to ensure projects have real-world application potential. For team background, it conducts rigorous due diligence on founding teams and considers endorsements from top institutions to assess the project's foundation. Community activity is emphasized, focusing on the community's self-governance and cultural sustainability while remaining wary of false prosperity. The token economic model is evaluated for fairness and sustainability to ensure long-term value rather than short-term speculation. This system allows Huobi HTX to accurately identify projects capable of weathering economic cycles in their early stages, while also mitigating platform asset risk to some extent.

A prime example is the initial spot listing of "Binance Life." This MEME coin, originating from the Chinese community and possessing strong social attributes, quickly ignited the Chinese-speaking world upon its launch. While other exchanges were slow to respond due to language barriers and approval processes, Huobi HTX, leveraging its keen insight into the Chinese community, its real-time on-chain data monitoring system, and its efficient internal decision-making mechanism, secured the initial listing ahead of others. For Huobi HTX, this was not only a successful listing decision but also a victory in terms of speed and judgment.

Relying on professional asset screening, accurate market judgment, and efficient execution, Huobi HTX's coin selection strategy creates a reliable value entry point for investors, using long-termism to navigate every crypto cycle.

From launch to stardom, leveraging multi-dimensional support to drive growth.

Currently, the crypto market is becoming increasingly competitive, making it harder and harder for new projects to launch successfully. In the past, as long as the story was novel and the narrative was strong enough, a coin could quickly gain popularity. Now, with fragmented liquidity and user fatigue, new coins often face a "pump and dump" sell-off before they even take off.

Huobi HTX seems to have found a solution: by carefully selecting projects and providing multi-dimensional support, it injects initial momentum into potential assets, helping them complete the cold start from 0 to 1, thus becoming the preferred platform for new coins to debut in the market.

Huobi HTX goes beyond simply listing tokens; it provides full-cycle support for projects. In addition to carefully selecting promising projects for listing, Huobi HTX offers comprehensive market exposure through trading activities, a media matrix, and community competitions. According to Huobi HTX's quarterly report, during the listing of popular assets such as Trump, USD1, and WLFI, the platform launched multiple public participation events, attracting over 100,000 registered users and significantly boosting trading activity. Simultaneously, the platform airdropped hundreds of billions of $HTX tokens to users, further amplifying market buzz.

Taking Trump as an example, this MEME coin, symbolizing the "MAGA movement," saw its price soar after its initial launch on Huobi HTX, briefly ranking among the top six cryptocurrencies by market capitalization. Huobi HTX employed a multi-dimensional operational strategy, including registration incentives, trading rewards, and community interaction, enabling Trump to quickly gain popularity and attract a large number of new users. Similarly, ASTER, supported by Huobi HTX, also achieved double-digit growth in both user base and trading activity, becoming a star asset of the quarter.

This model creates a virtuous cycle between the platform, projects, and users: high-quality new coins activate user enthusiasm, user activity feeds back into project value, and project popularity, in turn, boosts the platform's overall trading volume and traffic. It can be said that Huobi HTX, as the premier platform for new coins, not only continuously injects fresh blood into the industry in a low-liquidity, highly competitive market, but also builds a sustainable value growth mechanism for investors and the platform.

"Buy new coins, go to Huobi." This slogan is no longer just a marketing phrase. Huobi HTX is becoming a consensus gateway for crypto users, a platform to be the first to capture early-stage potential assets.