PANews reported on October 8th that according to Bloomberg, Fight Fight Fight LLC, the startup that launched the "TRUMP" meme coin just days before Trump's second inauguration, is raising at least $200 million to establish a digital asset reserve company to store the struggling token. The funding round is reportedly targeting as much as $1 billion. However, the deal is still in the works, and its completion remains uncertain.

The alleged creation of a Digital Asset Reserve (DAT) for the meme coin is Fight Fight Fight's latest attempt to boost its price, which plummeted shortly after its launch and has continued to slump since then. Data compiled by Coingecko shows that the TRUMP token currently trades at around $8, well below its January high of $44.