1. They influence the market more than you think

These KOLs have hundreds of thousands or even millions of followers, and every word and every forwarding may cause a certain currency to soar or plummet.

• A tweet can cause a dramatic price fluctuation

• A short video can trigger a wave of community FOMO

• A "killing by overpraising" or "shorting" is enough to make small and medium-sized investors flee in panic

Dogecoin is one of the most classic cases:

Its surge was not based on any technological progress or financial data, but was triggered by the emotions ignited by tweets from key opinion leaders such as Musk.

But behind their explosion in the market, there are often greater risks:

2. The problem is: many people chase the wrong person

In the crypto world, there may be hidden profit motives behind every "suggestion".

• Some people buy in advance and then shout orders loudly. When you rush in, they are already selling.

• Someone is charging advertising fees for token projects, packaging them as “value analysis”

• Some people do not have real investment capabilities, but rely on "pretending to know" to attract attention

A wrong KOL recommendation may directly bring down your entire portfolio.

3. FOMO and FUD amplifier

These KOLs also have a deeper "role": emotion amplifier.

• In a bull market, people are extremely optimistic and advocate "all in".

• In a bear market, spreading FUD (fear, uncertainty, doubt) triggers stampede

• In times of risk, panic is amplified or anxiety is hyped up, leading to irrational behavior

In the crypto market, rationality is always a scarce commodity.

4. Regulators are paying attention to the risks of “cryptocurrency-based sales”

As this “recommendation means buying” model has caused huge losses to retail investors, regulators in more and more countries have begun to pay attention to the market manipulation behavior of crypto KOLs.

• The US SEC has filed securities violations charges against some influencers

• European regulators plan to set compliance standards for "financial opinion leaders"

• The Asian market has also begun to pay attention to the transparency of KOL advertising cooperation disclosure

This means that in the future, the "freedom of internet celebrities to shout orders" will no longer be disorderly and cost-free.

5. What should ordinary investors do?

In an environment where information is flooded and true and false are hard to distinguish, your real sense of security can only come from yourself. Here are a few suggestions:

✅ Prioritize research on fundamentals and project value, rather than “who shouts louder”

✅ Diversify allocation, control risk exposure, and don’t be distracted by temporary popularity

✅ Be skeptical of all KOLs and never make unverified copycat investments

✅ Establish your own information source and judgment system: read white papers, look at on-chain data, and participate in community discussions

KOLs can be used as a reference, but they cannot dominate your investment behavior.

Conclusion: Internet celebrities can bring popularity, but they should not take away your sanity

We do not deny the value of KOLs in the crypto ecosystem—they are the promoters of narratives, amplifiers of early projects, and disseminators of user education. However:

Truly mature investors will never leave their entire fate to the "talk" of others.

The market can be moved, but your assets should not be easily shaken.

Maintaining independent thinking and long-termism are the core abilities to survive bull and bear markets.