PANews reported on June 12 that according to Bitcoin Magazine, German cosmetics company Evertz Pharma increased its holdings of 100 bitcoins (worth about 10 million euros) in May 2025, becoming the first company in Germany to adopt a long-term bitcoin reserve strategy. The company has continued to allocate corporate profits to bitcoin since December 2020, initially purchasing 2 million euros of bitcoin, and the total amount currently held is undisclosed.

Evertz Pharma management said that Bitcoin, as a scarce global asset, can both hedge against inflation and optimize the reserve structure, and its storage-free feature is superior to traditional assets such as gold. Unlike listed companies, this private company emphasizes that Bitcoin is a "strategic component of its stable business vision."