PANews reported on January 24 that according to Thumzup's official announcement, the company's board of directors has approved the allocation of up to 90% of the remaining cash to Bitcoin holdings as part of its financial reserve strategy. The company has purchased $1 million worth of Bitcoin on January 6, 2025, and plans to continue accumulating. At the same time, Thumzup plans to start paying gig economy employees in Bitcoin in the coming weeks to promote the use of Bitcoin in operations. Thumzup is a company focused on social media branding and programmatic marketing solutions.

In addition, CEO Robert Steele expressed support for President Trump’s announcement to make the United States the “world capital of artificial intelligence and cryptocurrency,” and believed that relevant executive orders would strengthen the future development of Bitcoin and crypto assets.