On May 22, 2025, Bitcoin broke through the all-time high of $110,000, and the crypto market was boiling. However, Bitcoin's glory was just the opening of this wave of enthusiasm, and a stablecoin called USD1 quietly took center stage. As a dollar-anchored stablecoin launched by World Liberty Financial (WLFI), a DeFi project endorsed by the Trump family, USD1 set off a carnival of ecological tokens after Binance announced support for its trading pairs. In just one day, BUILDon, a token related to USD1, soared 480%, and usd1doge soared 10 times, and market sentiment was completely ignited.
Binance Ignition: USD1 Trading Pair Explodes the Market
At 8 pm on May 22, Binance officially launched the USD1 trading pair, becoming the third mainstream exchange to support USD1 after HTX and MEXC. This news was like a bombshell dropped into the market, quickly detonating the market for tokens related to USD1. BUILDon (token B) on the Binance Alpha platform was the first to be affected, soaring 480% in 6 hours, and a single-day increase of 192%. The market value exceeded 220 million US dollars, setting a record high. In the community, investors excitedly discussed: "USD1 is going to take over FDUSD and become Binance's new favorite!"
BUILDon is not an isolated case. The meme coin usd1doge, which is pegged to USD1, achieved an astonishing 10-fold increase in 24 hours, with its market value soaring from $130,000 to $2 million. Although it subsequently fell back to $730,000, its performance is still jaw-dropping. Another token, EAGLE, is not to be outdone. As the first USD1-related project on the Ethereum chain, its highest daily increase reached 1,067%, and its market value once reached $3.74 million. On the Binance gainer list, tokens such as LISTA and STO also performed well, rising 46.62% and 20% respectively, and the market's confidence in the "WLFI concept" and "Binance-based" projects was quickly pushed to a high point.
The direct trigger of this craze was Binance's support for USD1. USD1 was launched by WLFI in March 2025. It is positioned as a stablecoin anchored to the US dollar at a 1:1 ratio. Its reserve assets are 100% supported by short-term US Treasury bonds and US dollar deposits, and its custodian is BitGo Trust Company. With the strong endorsement of the Trump family, the participation of co-founder Eric Trump has enabled USD1 to bring its own traffic. Within two months, its market value soared from US$128 million to US$2.1 billion, ranking among the top seven stablecoins in the world. More importantly, USD1 accounts for 90% of the circulation on the BNB chain, and the trading pairs launched by Binance this time have undoubtedly injected new vitality into this ecosystem.
Hot money surges: the catalytic effect of the Trump label
The rise of USD1 is not accidental. Behind it is the dual blessing of "hot money in US dollars + Trump label". In early May, Abu Dhabi investment institution MGX injected US$2 billion into Binance through USD1. This event not only pushed up the market value of USD1, but also allowed the market to see its strong resource integration capabilities. Binance founder Zhao Changpeng publicly stated on May 16 that this investment was completed entirely through USD1 and had nothing to do with the Trump meme coin hyped in the market. This statement further vindicated USD1 and made investors look forward to the deep binding between Binance and USD1.
What is even more striking is that there is a deeper geopolitical layout behind USD1. On May 23, the Wall Street Journal quoted people familiar with the matter as saying that Trump's Middle East envoy Steve Witkoff had flown to the UAE a month before Trump's inauguration to discuss regional issues and participate in a crypto-themed conference. When his son, WLFI founder Zach Witkoff, pitched to crypto companies, he compared Trump to the "Godfather" and declared that WLFI would take full advantage of the increasingly relaxed cryptocurrency regulatory policies in the United States. Not only that, Zach Witkoff also visited Pakistan and met with senior government officials to propose the idea of using blockchain technology to "tokenize" the country's rare earth mineral sales-a few weeks later, these officials negotiated with the Trump administration on the India-Pakistan ceasefire agreement. And it was Binance founder Zhao Changpeng (CZ) who helped WLFI to match some of its overseas trips, although a WLFI spokesperson clarified that CZ was only a friend of Zach, not a "middleman." In addition, the WLFI team also discussed the purchase of tokens with companies in the Gulf region, suggesting that such transactions could help them expand in the United States, but this statement was denied by a company spokesperson. This series of actions shows that USD1's ambitions go far beyond the stablecoin market, but it is trying to open up new prospects through the deep integration of encryption technology and geopolitics.
In the community, some people speculate that Binance is "testing the waters" for USD1 through the Alpha platform, intending to make it the core stablecoin of BNB Chain. After all, USD1 has achieved multi-chain deployment through Chainlink's CCIP protocol, covering Ethereum, BNB Chain and Tron chain, and its ecological expansion speed is staggering. WLFI co-founder Zack Witkoff revealed on May 1 that USD1 will be natively deployed on the Tron chain, and this decision is closely related to the investment of Tron founder Justin Sun. As the largest individual investor in WLFI, Justin Sun has invested $75 million, and his influence has undoubtedly provided support for USD1's multi-chain layout.
Ecological token carnival: opportunities and bubbles coexist
The launch of the USD1 trading pair not only ushered in a surge in the tokens within the Binance ecosystem, but also made investors smell Alpha opportunities. Take BUILDon as an example. This token, which was fairly launched through the Four.meme platform, was originally just a mascot to promote the BSC construction culture, but it became the focus of the market due to the support of WLFI and the craze for USD1. PancakeSwap data shows that BUILDon's 7-day trading volume is as high as 220 million US dollars, far exceeding other tokens, and its 7-day average number of transactions has also reached 27487.9 times, showing the market's high attention to it. WLFI officially announced the purchase of B tokens and the launch of the USD1 construction plan. This move was regarded as an important signal of the USD1 ecosystem and quickly ignited investors' enthusiasm.
At the same time, the protocol tokens that cooperate with WLFI have also become the target of market pursuit. Lista DAO's token LISTA rose 46.62% on May 22, and its lending product Lista Lending launched USD1Vault, providing the first application scenario for USD1 on BNB Chain. StakeStone's token STO rose 20% due to its integration plan with USD1, and its cross-chain income products provide USD1 users with higher asset utilization. These collaborations not only improve the practicality of USD1, but also bring traffic and capital to related projects.
However, under the craze, the shadow of bubble is also looming. The prices of usd1doge and EAGLE fell sharply in a short period of time, showing the strong speculative sentiment in the market. In the community, some people excitedly discussed "the next 10x coin", while others calmly reminded: "This kind of surge is often short-term, and the risk of chasing high is not small." Indeed, although the token craze in the USD1 ecosystem has brought opportunities, its sustainability still needs to be observed.
USD1’s ambition: from a payment tool to the core of the ecosystem
The success of USD1 lies not only in the craze for trading pairs, but also in the full blossoming of its ecological construction. It has integrated more than 10 DeFi protocols, including Venus Protocol, Meson Finance and Pyth Network, covering multiple fields such as lending, cross-chain transactions and oracle services. In terms of consumer scenarios, USD1 has also demonstrated strong expansion capabilities. Decentralized wallets TokenPocket, HOT Wallet and Web3 travel platform Umy all support USD1, and users can book more than one million hotels around the world through USD1. The payment ecosystem Pundi X has also fully accessed USD1, laying the foundation for its application in retail scenarios.
Zach Witkoff, co-founder of WLFI, said that USD1's goal is to provide institutional clients with a secure and efficient cross-border payment tool, and will be integrated with traditional retail POS systems in the future. Such a vision reminds people of the success of USDT and USDC. However, USD1 still has a long way to go to challenge the "two giants" in the stablecoin market. The transparency of its reserve assets and the stability of its anchoring mechanism need to withstand the test of the market, and the political risks brought by the Trump label cannot be ignored.
summary
The rise of USD1 has injected a shot of adrenaline into the Binance ecosystem and brought a new narrative to the crypto market. From the surge in BUILDon to the linkage of LISTA and STO, the market's pursuit of the "Trump concept" is setting off a wave of enthusiasm. For investors, the Alpha opportunities within the USD1 ecosystem may be hidden, but high returns are often accompanied by high risks. In this crypto feast, it is particularly important to stay calm and rational. Can USD1 gain a foothold in the stablecoin market and even challenge the status of USDT and USDC? This craze triggered by the endorsement of the Trump family may be just the beginning of the story.
