PANews reported on February 6 that MicroStrategy announced that it would change its name to Strategy to emphasize its cryptocurrency-centric business. The announcement stated that the company will now conduct business under the name of Strategy. This brand simplification is a natural evolution of the company, reflecting the company's focus and broad appeal. The new logo includes a stylized "B" that represents the company's Bitcoin strategy and its unique position as a Bitcoin financial company. The brand's main color is now orange, representing energy, wisdom and Bitcoin.