PANews reported on November 19 that according to Accesswire, LQR House Inc. (NASDAQ: LQR), a US listed company, announced today that its board of directors has approved the purchase of $1 million worth of Bitcoin as part of its fund management strategy. In addition, the company will now accept cryptocurrency payments on CWSpirits.com, giving customers the flexibility to use digital currency to purchase alcoholic beverages. As part of the plan, LQR House has adopted a policy to keep up to $10 million in crypto payments as Bitcoin, reflecting the company's confidence in the long-term potential and value of digital assets. The press release stated that while Bitcoin will now be incorporated into LQR House's diversification strategy, the company remains firmly committed to its core business.

It is reported that LQR House is a niche e-commerce platform focusing on the spirits and beverage industry.