Over the past two days, the crypto world has experienced an unprecedented shock. Just two days before taking office as president, Trump released his personal "official" Meme coin TRUMP, which immediately triggered a market frenzy. Soon after, Trump's wife Melania also launched her own Meme coin MELANIA, which once again shocked the world and brought about violent fluctuations in the crypto market.
Trump issues TRUMP coin, his net worth skyrocketed several times
On January 18, local time, US President-elect Trump announced the launch of his personal meme coin TRUMP on social media. At first, the crypto community questioned the legitimacy of the token and even suspected that it might be a hacker attack. But then, Trump and his second son tweeted to confirm the legitimacy of the token, and the price of TRUMP coin soared.
The opening price of TRUMP coin was $0.1824, and it rose by more than 15,000% in just 12 hours, reaching about $30. Within 48 hours, its highest price exceeded $80, with a cumulative increase of more than 43,860%. The fully diluted market value (FDV) was close to $80 billion, successfully ranking among the top 20 cryptocurrencies. Since the token was issued based on the Solana blockchain, it also directly led to the SOL coin price breaking through the historical high of this cycle.
According to the official website of gettrumpmemes, 80% of the supply of TRUMP coins is held by companies under the Trump Group. The market estimates that since Trump's ancestors immigrated to the United States more than 100 years ago, through three generations of hard work, the Trump family has accumulated a total of more than 6 billion US dollars in wealth, and now this wealth has skyrocketed more than 10 times overnight because of cryptocurrency.
The first lady issued the MELANIA coin, and the market was ruined
Just as Trumpcoin caused a frenzy in the market, Trump's wife Melania also took the opportunity to launch her own cryptocurrency, MELANIA coin. After Trump forwarded it, traders quickly poured in, pushing the price of "First Lady Coin" up rapidly, and FDV peaked at over $13 billion a few hours later.
Trump's coin issuance has caused serious bleeding in the crypto market, especially a number of altcoins. Now the pace of issuing coins has brought a huge impact on the entire crypto market. Although Trump has positioned himself as a supporter of the cryptocurrency industry and promised to make the United States the "global cryptocurrency capital", the distribution structure of the TRUMP coin, coupled with the issuance time just before the inauguration, has raised questions: Does this represent real support for cryptocurrency innovation, or is it just a further monetization of the presidency, a new way to monetize power?
The question of whether the Trump family used the cryptocurrency as a personal ATM has dealt a heavy blow to market confidence. After the launch of the "First Lady Coin", Trump Coin plummeted 60% in 30 minutes, Solana fell 20%, Bitcoin once fell below $100,000 per coin, and the maximum intraday decline was once 4.4%, and Ethereum fell below $3,200. As of press time, the market generally showed a V-reversal trend, with Bitcoin hitting a new high of 109,358 and TRUMP fluctuating above $55.
TRUMP coin accelerates the arrival of the era of monetization of "influence"
Although Trump's personal issuance of coins has caused widespread moral controversy, its out-of-circle effect is very strong. Major mainstream media and self-media have seized on this hot topic to report, successfully bringing fresh blood and new users to the crypto market. According to Cointelegraph's monitoring, the number of searches for terms such as "buy cryptocurrency" and "buy Solana" on Google has surged; in mobile app stores, the top few financial apps are almost all occupied by crypto apps.
The TRUMP coin incident may become an important symbol of the evolution of the crypto industry landscape, namely the arrival of the era of celebrity coin issuance. Potential token issuers and investors in the United States have been concerned about "regulatory issues" for more than three years. Now, when the president himself is both an issuer and an investor, this concern can be completely eliminated. In the future, "influence listing" will become a trend, and more and more people may monetize their "influence." BitMEX co-founder Arthur Hayes said on X that "this is the launch of the political Memecoin market, and any politician who is not afraid of public opinion will launch his own Memecoin."
The strong wealth effect stimulates the formation of "consensus", which will be another wave of wealth. It is expected that the market will continue to fall into this FOMO mood, which will bring both opportunities and higher short-term risks.
With the inauguration ceremony approaching, Trump-themed stocks will continue to be hotly speculated by investors
From selling NFTs in the early years, to the recent WLIF project, to the current personal issuance of TRUMP coins, Trump has been making continuous moves in the field of cryptocurrency. Under the guidance of TRUMP's powerful money-making effect, Trump-related topics have become the most certain trading direction in the short term.
At present, there are three clear directions for Trump’s main transactions: one is the token portfolio held by the WLFI protocol initiated by the Trump family, including ETH, AAVE, LINK, and ENA; the second is projects that provide large funds and resource support for Trump’s campaign, such as DOGE and XRP; the third is the Meme coins issued by Trump and his family, including TRUMP.
Trump will hold his official inauguration ceremony tonight. At this point in time, market speculation enthusiasm is still high, and the cryptocurrency circle is destined to usher in another carnival.
