PANews reported on January 29 that artist Scott Martin, known as Burnt Toast, will take over as CEO of the Ethereum NFT project Doodles, replacing former Billboard executive Julian Holguin.

Under Holguin’s leadership, Doodles has announced partnerships with Adidas and McDonald’s, the latter of which just began in the past few months. The project has also partnered with renowned music artist Pharrell Williams, who a Doodles representative confirmed will continue to serve as the project’s chief brand officer during the CEO change.

Martin posted on X: "I will take over as CEO of Doodles. We are moving towards a vision that strongly favors risk, subversion, thorough transparency and authenticity, which are our original intentions." He also revealed that major news will be announced soon.