PANews reported on April 29 that according to Bitcoin.com, French jewelry brand Messika announced that it has opened cryptocurrency payments in its global stores and official website, supporting four mainstream digital assets: BTC, ETH, USDT and SOL. Through cooperation with payment service provider Lunu, the system will complete the legal currency settlement at a preferential exchange rate in real time. Customers only need to scan the QR code to complete the payment, and there is no additional fee throughout the process.

Messika has become another luxury brand to embrace crypto payments after Farfetch and Off-White. Its CFO Nicolas Zanelli said that the solution has covered all offline boutiques and e-commerce platforms. The founder of Lunu pointed out that this move is aimed at meeting the payment needs of high-net-worth technology people. The current penetration rate of cryptocurrency payments in the luxury goods sector has increased by 47% annually.