PANews reported on December 21 that Google released an update to its financial products and services policy, and will update its cryptocurrency and related product policy in January 2025 to clarify the scope and requirements of cryptocurrency-related business and service advertisements. From January 15, 2025, advertisers that provide cryptocurrency exchanges in the UK can promote these products and services after meeting the following requirements and obtaining Google certification.

United Kingdom (Cryptocurrency exchanges and software wallets): Google allows cryptocurrency exchange and cryptocurrency wallet ads targeting the United Kingdom as long as the advertiser is registered with the Financial Conduct Authority (FCA). Any other local legal requirements must also be complied with.

United Kingdom (Hardware Wallets): Google allows ads for hardware wallets that are used to hold private keys to cryptocurrencies, NFTs, or other crypto assets, without additional services such as buying, selling, exchanging, or trading the assets. Any other local legal requirements must also be complied with.

Advertisers must also be certified by Google.