Polymarket partners with Kaito AI to launch a social data-driven attention market.

PANews reported on February 10th that, according to Forbes, prediction market platform Polymarket announced a partnership with Singapore-based crypto data company Kaito AI to launch "Attention Markets," allowing users to bet on trends, brand popularity, and public opinion. Kaito integrates data from X, TikTok, Instagram, and YouTube to quantify mindshare and sentiment shifts, helping to create new markets such as "Anthropic vs. OpenAI popularity comparison." Polymarket plans to launch dozens of markets starting in March and expand to thousands by the end of the year. Kaito has raised $10.5 million to date, with a valuation of $87 million.

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