On February 11, 2026, MSX, a leading global decentralized RWA (Real-World Asset) trading platform, officially launched its website msx.com after a comprehensive design upgrade. This upgrade is not merely a visual refresh, but rather a deep design practice based on MSX's core strategies of "compliance foundation, product innovation, and ecosystem symbiosis," focusing on RWA trading and the decentralized future. It successfully transformed the platform's brand image from a "product platform" to a "brand hall of fame," using design as a language to create a more trustworthy financial trading interface for global users.
As a key hub connecting traditional finance and the Web3 world, MSX is a community-created professional fintech brand that focuses on US stock tokenization and cross-border financial solutions. It is one of the few RWA platforms in the industry that has obtained a US MSB license and completed STO-related filings, building a compliance moat of "explainable regulation and traceable assets".
The platform is based on decentralization and achieves 1:1 on-chain custody of US stock tokens. It is gradually building a multi-scenario trading system covering RWA spot and derivatives, and connects on-chain and real market liquidity through the order flow model. At the same time, it has launched the M Credit incentive mechanism, which links points to future token distribution and completes functions such as on-chain dividends of US stock tokens, continuously lowering the threshold for users to participate in on-chain trading of traditional financial assets.
As of the end of 2025, MSX had accumulated a total RWA trading volume of approximately US$2.2249 billion, supporting more than 200 RWA token assets, with over 171,900 registered users. In December 2025, it set a record of over US$2 billion in trading volume in a single day, and the platform's total trading volume once exceeded US$2.06 billion, making it one of the core players with global competitiveness in the RWA sub-sector.
This upgrade of the MSX website is based on the core design philosophy of "rational romanticism". It has been completely reconstructed from four dimensions: perception, texture, color and space. The design makes the design the only interface for users to perceive the value of the platform, understand the trading logic and trust the brand's services. Every design detail takes into account both functionality and user experience, creating a financial trading digital space that is both professional and warm.
Dynamic Overture: From Perception to Cognition, Using Light and Shadow to Connect Brand and Product
The new website replaces the traditional static homepage with a dynamic brand video, serving as the first scene users encounter upon entering the site. Through visual elements such as asset flows and value trajectories, the video proactively conveys MSX's positioning as a "constant and reliable" value anchor in volatile markets, naturally transitioning to a stable and clear product architecture and guiding users from emotional perception to a rational trading perspective. The video maintains consistency in rhythm and structure with subsequent pages, ensuring that the philosophy of "no superfluous decoration, every pixel has a function or purpose" is truly implemented, achieving an orderly organization of complex trading information.
Metaphor for texture: The interface becomes a believable "physical space".
At the interface level, MSX uses a neo-skeuomorphic design combined with realistic human scenarios to add a perceptible texture to abstract financial data. Data cards, functional modules, and other areas are designed with light and shadow and layering to create a clear hierarchy and sense of space, retaining a professional feel while avoiding a cold, utilitarian one. Human elements are not merely background elements, but narrative components related to functional scenarios: their gaze, posture, and the scene echo the page logic, making the browsing experience feel more like a dialogue with a professional service provider, strengthening the sense of trust in the "interface-as-a-service provider."
Reshaping Color: Defining Order and Status with Dark Colors and Brand Green
In terms of color scheme, the official website adopts a highly unified dark financial tone, creating a focused and low-noise operating environment that draws user attention to key information such as price, position, and risk. The dark background also serves as a visual extension of the rational core concept of "code builds trust," supporting the clear presentation of information. The brand's signature green has been upgraded from a decorative color to a functional signal color, used only for key data, interactive feedback, and core operation buttons, becoming a unified marker indicating confirmation, validity, and system health, giving complex operations a clear sense of order at the color level.
Narrative of Space: Using White Space and Grids as Logic to "Make Room"
In terms of layout, MSX constructs a "breathing" interface structure through a grid system based on mathematical proportions and rhythmic white space. Information modules maintain a stable spacing and rhythm, with important content placed at key nodes in the visual path, and secondary information receding in an orderly fashion, fundamentally alleviating information overload. This spatial design allows market data, functions, and prompts to each have their proper place, ensuring information integrity while avoiding clutter and visual obstruction. This makes it easier for users to grasp the key points while browsing, making the trading decision-making process more focused and effortless.
This website upgrade is a significant step in the platform's systematic optimization of user experience during its accelerated RWA business development phase. Going forward, the platform will continue to refine its page structure and interactive details based on global user feedback, enabling it to better serve real-world trading scenarios. MSX will continue to expand its multi-jurisdictional presence while maintaining its existing US compliance, and further optimize its product portfolio and incentive/fee mechanisms. Under the premise of compliance, MSX aims to improve trading efficiency and user experience, solidifying its long-term competitiveness in the RWA sub-segment.
