There's only one secret to getting 100 million views: Is your content something that viewers have never seen before?

MrBeast, the world's largest influencer with 350 million YouTube subscribers, recently quoted a metaphor from a TED talk in a video interview: If you see an ordinary cow while driving, you won't give it a second glance; but if you see a purple cow, you'll look at it several times and remember it a year later. The only difference is the color.

The same applies to social media. Scrolling through content you've seen before is like seeing an ordinary cow; but building an underground bunker for two people to live in—that's the purple cow on social media.

His advice was simple: Use purple thinking, let your creativity become that purple bull. Don't just be an ordinary bull.