PANews reported on May 7th, citing CoinDesk, that real estate investor Grant Cardone stated at the Consensus conference that his company simultaneously added $100 million worth of Bitcoin to its treasury during a $235 million real estate acquisition. Cardone stated that this latest allocation builds upon an earlier Bitcoin purchase in 2025. At that time, Cardone Capital added 1,000 Bitcoins to its balance sheet, a position valued at slightly over $100 million, bringing the company's total Bitcoin exposure to approximately $200 million. He believes this strategy of holding income-generating real estate combined with Bitcoin will outperform real estate investment trusts (REITs).

Cardone stated that traditional REITs can never structurally incorporate Bitcoin into their balance sheets, while his strategy, combining stable real estate cash flow with Bitcoin's upside potential, promises returns of 22% to 32%. He noted that 80% of his fund's investors had never held Bitcoin before, and this strategy aims to introduce the asset to crypto newcomers.