PANews reported on June 4th that, according to the Securities Times, Xiaohongshu (Little Red Book) launched a special campaign to regulate verified financial accounts starting June 3rd. Based on relevant laws, regulations, and platform rules, financial certifications are only issued to institutions holding compliant licenses. The nicknames of verified accounts must strictly match the actual business scope of the certified entity, and certifications cannot be obtained through false or misleading information. In the past week, Xiaohongshu has dealt with over 1,500 non-compliant financial accounts and will continue to comprehensively strengthen its verification mechanism for public accounts, conducting routine inspections and handling of existing accounts.

According to staff, since May, Xiaohongshu has dealt with 31,000 accounts involved in financial violations or marketing without the necessary qualifications. This includes 539 posts and 146 comments related to illegally inducing cross-border investment; 141 posts and 132 related items were frozen for reselling foreign investment bank research reports at low prices. In addition, the platform has handled over 130 pieces of information suspected of violating regulations, including marketing and promotional materials related to gold and financial products, and promotional materials for overseas platforms operating in China.