PANews reported on January 14th that Bitget recently released a new series of promotional videos starring World Cup champion Julián Álvarez, vividly interpreting its Universe Exchange (UEX) concept through football culture. The videos visualize the complex logic of asset allocation as a stylized football equipment store, transforming diverse assets such as crypto assets, tokenized stocks, gold, and forex into sporting elements like footballs, shin guards, and boots. This intuitively conveys the core strategic intent of "one-stop trading of high-quality global assets," helping users allocate funds more efficiently across different asset classes.

Bitget Chief Marketing Officer Ignacio Aguirre stated, "Just as professional football players need to be equipped with the most suitable gear in the same professional venue, Bitget also provides traders with seamless access to multiple assets within a single platform. Compared to traditional trading methods that require frequent platform switching, UEX emphasizes the integration of asset coverage, execution efficiency, and operational flexibility, and this convenience itself is a competitive advantage."