PANews reported on January 25 that NBA Top Shot officially announced the launch of a community funding program to provide better support for collectors, fans and community leaders. The program will initially fund and support community-led activities in the 2024-2025 season and will provide funding for grassroots community building. It is currently divided into three funding tiers: ordinary tier (US$100-499), rare tier (US$500-999), and legendary tier (US$1,000-5,000).