Binance's new Co-CEO, He Yi, shared her personal journey and the company's ambitious vision during a keynote speech. Her story highlights a determined character, from aspiring to be a supermodel at 16 to proactively seeking hosting opportunities without pay. She credits this persistent, "never-give-up" attitude for leading her into the cryptocurrency sector.
- Core Philosophy: He Yi believes that while traditional assets like gold have value, true innovation is the future. She stated that "Bitcoin opened up a whole new world" for her.
- Driving Force: She acknowledges the instinctive human pursuit of wealth but positions Binance's mission on a grander scale.
- Ultimate Goal: For both her and Binance, the objective is to "make history" and establish the company as a major, enduring name in the financial and technological landscape.
In her speech at Binance Blockchain Week, the newly appointed Binance Co-CEO He Yi recounted her growth experience: at less than 16 years old, she aspired to be a supermodel, and insisted on participating in competitions even though she knew she "did not meet the standards"; despite having no hosting background, she took the initiative to ask the TV station to "give me a chance, even if I don't want a salary and do my own makeup."
This stubbornness, this "never give up until you hit a wall" attitude, led her into the crypto industry: "Gold is great, but innovation is the future. Bitcoin opened up a whole new world for me."
She emphasized that people's pursuit of wealth and luxury is instinctive, and for her and Binance, what they want to do is "make history" and make Binance a Big Name in history.
