PANews reported on October 21st that The Smarter Web Company announced that it had purchased an additional 10 Bitcoins, valued at approximately £832,600 (approximately $1.1159 million per Bitcoin), as part of its "10-year strategy." This brings its total Bitcoin holdings to 2,660, with a total investment of approximately £220 million and an average purchase cost of £82,858 per Bitcoin. The company's Bitcoin holdings generated a 1.70% BTC yield in the current quarter, making it the largest Bitcoin holder among listed companies in the UK.