PANews reported on December 9th that, according to Blockster, POPOLOGY®, co-founded by Joe Rey and Oliver Fuselier, is dedicated to reshaping the definition and value distribution mechanism of popular culture through blockchain. Its "POPcast® Network" allows users to curate content across platforms and record their actions on the blockchain, creating on-chain archives of genuine engagement. The core token, POPOLOGYcoin, serves as a three-way exchange medium, supporting creator income, audience incentives, and brand collaborations. Through the "POPmercial®" mechanism, it empowers creators with advertising control, achieving a transparent and fair content economy.

POPOLOGY® is currently building a cultural value network in which creators, audiences and brands participate together. The goal is to realize a new media paradigm of "influence equals rights" on the blockchain and promote popular culture to return to a value track of authenticity, co-creation and sustainability.