PANews reported on March 10 that according to Bloomberg, Apple has postponed Siri's AI upgrade indefinitely, and the personalized Siri function originally scheduled for the iOS 18.4 update will be postponed until at least 2026. Insiders revealed that the project failed to be completed as planned due to technical problems and may even be overturned and rebuilt.

Apple originally planned to enhance Siri's AI capabilities to make it closer to the ChatGPT-style conversational experience, but due to poor internal testing performance, executives such as software chief Craig Federighi questioned the usability of the function. In addition, Siri upgrades may require stronger AI computing power, which may affect the compatibility of older devices and delay future product releases.

Apple's AI team is currently facing internal pressure, with employees questioning whether management should make adjustments. At the same time, competitors such as Amazon, Google and Samsung have accelerated the integration of AI technology.