Highstreet, which was once supported by HTC, is the world's first business-centric metaverse concept company with a DeFi trading market customized for limited edition products. Recently, Highstreet announced the successful completion of a new round of US$5 million in financing, invested by venture capital institutions in the cryptocurrency and traditional fields, including Mechanism Capital, NGC Ventures, Palm Drive Capital, Jump Trading, GBV, Panony and Shima Capital. At the same time, it also attracted individual investors including core communities and opinion leaders, such as R8 Capital, Mr. Block and Miss Bitcoin.

This round of financing will be used to expand Highstreet's engineering team, especially the real-time content development platform Unity, to strive to integrate the various functions developed earlier into this business-based, fully sustainable metaverse world, and provide players with a future-oriented purchasing experience built on the blockchain. As the team grows, mobile and browser auxiliary applications will soon be available, so that users can enter their metaverse world anytime, anywhere.

Highstreet World consists of explorable islands that are supported by brands and partners. Each island has a residential area, and a variety of physical digital products (digital assets linked to real products) are sold in the form of NFTs. The core functional area of this metaverse is the trading market located in the center of Highstreet City, namely Highstreet Market, which sells redeemable limited edition products, and each item can be exchanged for physical objects. Highstreet Market's StreetSmart bonding curves use smart contract vaults to ensure that liquidity is always provided to buyers. After each individual product is tokenized through ERC-20, Highstreet Market saves additional fees for other asset traders to ensure that "real" products are shipped directly by merchants every time and only handled by real collectors. Highstreet has been supported by many brands such as HTC, not only can it provide users with a variety of real products in a digital way, but also allows users to team up with friends to experience the shopping and earning methods of the metaverse together.

“Highstreet is honored to have such a diverse group of investors and institutions join us in building the future of retail,” said Travis Wu, CEO of Highstreet. “Many believed that the advent of e-commerce spelled the end of luxury brands and beautiful store designs. However, the joy of shopping will continue in the Metaverse. In the virtual world, brand expression will no longer be limited by any constraints, not by the cost of building, and not by the physical constraints. The ultimate retail experience is about to debut, and it’s all on Highstreet.”

Andrew Kang, managing partner of Mechanism Capital, said: "Retail consumers' attention and familiarity with digital native products are increasing, but most brands have not yet really entered this area of consumer interest. Through NFTs, a new trend, Highstreet provides traditional retail brands with a possibility to fully activate interest and brand loyalty among their existing customer base."

Tony Gu, founding partner of NGC, said: "We are very interested in Highstreet's business plan, which is to allow more people to participate in the world of the metaverse by integrating NFTs and offline physical products. We believe that when brands enter this field, they will need to find business partners in NFTs and digital assets to attract more consumers together. Highstreet has rich virtual reality technology and experience and has the advantage of becoming a leader in this field."

Seamon Chan, Co-founder and Managing Partner of Palm Drive Capital, said: "We are very excited to invest in Highstreet because we have seen great potential in the digital asset market. From our close observation of the market, we have found that this market is full of possibilities through NFTs and other innovative ways to invest in digital assets. Highstreet seizes this opportunity and bets on the limited edition goods market to stabilize the liquidity and value of digital assets and collectibles. We firmly believe that the market demand for the solutions provided by Highstreet will continue to rise in the coming years."

“Highstreet is building the first metaverse that integrates VR and cryptocurrency, allowing brands to interact with their users in fun and innovative ways. We are excited to be a part of this innovative experiment with Travis and his team,” said Matt Cheng, Founder of Cherubic Ventures.

Mai Fujimoto, a KOL in the Japanese cryptocurrency circle and “Miss Bitcoin”, pointed out: “NFTs and the Metaverse have become the key to the Fourth Industrial Revolution. This is a fact, and no one doubts its future. In the past, many projects have mentioned the combination of the Metaverse and NFTs, but no one has really put it into practice like Highstreet. Because NFTs and the Metaverse are crucial elements and the two complement each other, we believe that Highstreet will highly integrate the two and set a new standard.”

Currently, Highstreet has two subsidiaries: Sundance-backed LumiereVR Studio and Retinad Analytics, the latter of which was acquired in 2018. Its core is to use eye tracking technology to transmit gaze data directly to brands for consumer research. LumiereVR has a very strong computer vision team that can use mixed reality experience technology to transform underutilized real estate into an immersive brand experience world. At the same time, Retinad Realite Virtuelle has added built-in consumer research through eye tracking to their services.

About Highstreet:

Highstreet was co-founded by Travis Wu and Jenny Guo in 2015. It is a business-centric metaverse world that can be accessed through browsers and native PCVR. A group of experienced people from the fields of VR, DeFi, art and branding have formed a professional team dedicated to building a bridge between the real world and the digital world to redefine the way financial products are consumed and sold. Players can team up to explore the new world built by Highstreet, own and expand their own virtual reality land, and purchase tokenized products from their favorite brands.

To get the latest Highstreet news, please follow its official community and social media:

• Website: https://www.highstreet.market
• Medium: https://medium.com/highstreet-market
• Twitter: https://twitter.com/highstreetworld
• Telegram: https://t.me/highstreetworld
• Discord: https://discord.com/invite/439FhsrMu2