PANews reported on October 16th that, according to The Block, digital advertising technology company Thumzup Media (ticker: TZUP) announced on Wednesday that it will explore integrating Dogecoin (Dogecoin) as an alternative payment mechanism for users of its Thumzup app. The company's platform allows users to earn cash rewards by sharing authentic content about advertisers' products. The company claims that introducing Dogecoin as a reward option will enable Thumzup to bypass traditional banking channels, reduce transaction costs, and enable near-instant settlement of small cross-border payments. Any rollout of this Dogecoin service will be phased in and dependent on successful technical validation, regulatory guidance, and the results of pilot testing.

As of September 30, Thumzup held approximately 19 Bitcoin and 7.5 million Dogecoins in its reserves. Thumzup's board of directors previously authorized the company to "strategically expand" its reserve strategy to include mainstream cryptocurrencies such as Litecoin, Solana, Ripple, Ethereum, and USDC, in addition to Bitcoin and Dogecoin.