PANews reported on October 13th that The Block reported that House of Doge, the official corporate arm of the Dogecoin Foundation, will enter the capital market through a reverse merger with Brag House Holdings (NASDAQ: TBH), a college-focused esports company. The merger will issue approximately 594 million shares of common stock and 69.25 million convertible securities, with House of Doge becoming the controlling shareholder and Marco Margiotta appointed CEO. The combined entity will provide Dogecoin-denominated merchant services, payment infrastructure, data and licensing, treasury management, and hold a significant amount of DOGE. Brag House's stock price fell 60% to $0.97, giving it a market capitalization of approximately $10 million.

Previously, House of Doge partnered with 21Shares to launch Europe’s first Dogecoin ETP, and also collaborated with CleanCore and Robinhood on vault and custody.