PANews reported on December 14th, citing Coindesk, that Pudgy Penguins will be running an advertising campaign at the Sphere Arena in Las Vegas during the Christmas season. The ads will run for several days starting December 24th and include several animated clips. The brand spent approximately $500,000 on this advertising space, which is considered a normal price for advertising at the Sphere Arena.

Sphere is a massive LED canopy venue known for its immersive displays and performances by renowned artists such as U2. It hosted a Bitcoin-themed event this July.