PANews reported on May 22 that according to CoinDesk, FIFA announced that it will cooperate with Avalanche to develop a dedicated Layer 1 blockchain to further expand its Web3 strategy. The blockchain will be built on Avalanche technology (formerly known as a subnet) and use its customizable features to meet FIFA's needs. This move was launched immediately after the Avalanche9000 mainnet upgrade, aiming to attract more developers to create customized public chains.

This is not the first time FIFA has entered the blockchain field. Before the 2022 Qatar World Cup, it released a series of NFTs on the Algorand chain. In April this year, FIFA revealed plans to migrate NFTs to an EVM-compatible chain. John Nahas, chief business officer of Ava Labs, said that Avalanche's technical advantages can support the high-performance requirements of global applications. At present, FIFA has only revealed that it will launch the World Cup NFT and digital collections platform, and has not announced other specific application scenarios of the new chain.