PANews reported on June 11 that, according to Fortune, the second startup of Outdoor Voices founder Ty Haney, Try Your Best (TYB), has completed a $11 million Series A financing round, led by Offline Ventures and Strobe Ventures, with participation from Coinbase Ventures, Castle Island Ventures and Unusual Ventures. TYB focuses on building a Web3-driven consumer loyalty infrastructure, and has attracted 200 brands and 2 million users, focusing on serving Generation Z women. Platform users can obtain on-chain collectibles and points by participating in tasks, and brand user stickiness and conversion rates have been significantly improved.