PANews reported on January 27 that according to CoinDesk, two people familiar with the matter revealed that Travala.com, a vacation website that allows users to pay with cryptocurrency, is currently negotiating with potential buyers after receiving an informal acquisition proposal at the end of last year. After receiving inquiries about acquisition intentions, the consultants of the Binance-backed company took the initiative to contact several large online travel agencies, including Booking.com, one of the world's largest online travel companies.

The two people familiar with the matter, who requested anonymity, said Booking.com evaluated the potential acquisition before deciding to abandon it. However, talks with other potential buyers are ongoing, but it is uncertain whether a deal will be reached and the company may choose to remain independent. Travala declined to comment. A spokesperson for Booking.com confirmed that Travala had approached it, the two sides had several calls and shared more information, but ultimately Booking.com decided not to proceed with the acquisition.

The company could be valued at more than $100 million, according to people familiar with the matter. Last year, its revenue exceeded $100 million and it expects revenue to grow significantly in 2025. Binance has a say in whether the deal goes through. It is one of Travala’s largest shareholders and has a seat on its board.