PANews reported on June 6 that according to The Block, blockchain game developer Mythical Games announced that its encrypted mobile game "FIFA Rivals" will be launched globally on June 12, and has reached a brand licensing cooperation with Adidas. The football game will include Adidas-themed digital assets, including virtual items such as exclusive jerseys, team uniforms and sneakers inspired by the brand's football tradition. "FIFA Rivals" continues the company's "NFL Rivals" operating model, allowing players to buy and sell in-game assets through blockchain technology. This cooperation is expected to further enhance user engagement with the global influence of FIFA and Adidas. The company's CEO said that this cooperation has set a new standard for brand presentation in digital experience. The game will be available on iOS and Android platforms, and players can trade assets globally through the Mythical platform market.